SAP CX at
Gartner Marketing Symposium
May 12-13
Park Plaza Westminster, London
Find us at SAP Booth 120
3 reasons to meet us at Gartner Marketing Symposium
Join us at the World’s Most Important Gathering of CMOs and Marketing Executives, Gartner Marketing Symposium UK. It’s your chance to experience breakthrough technology firsthand, forge partnerships that help you stand out from the competition, and make a plan for action that sets you up for success.
Connect and optimize your omnichannel strategy and grow faster
Use cutting edge AI across the customer journey
Gain intelligent insights to personalise customer engagement at scale
SAP Customer Experience
Fuelled by cutting edge AI and powered by the world’s most powerful business data, SAP Customer Experience propels business growth, provides comprehensive and contextual 360-customer views, removes technical complexities, and ensures seamless customer journeys across the enterprise. SAP unleashes the full potential of your team to make informed decisions, accelerate customer engagement from discovery to advocacy, and increases revenue opportunities at every turn.
Discover SAP Emarsys
SAP Emarsys, the leading AI-driven omnichannel customer engagement platform, empowers marketers to launch personalized campaigns for reliable and profitable outcomes. It facilitates quick data onboarding, real-time personalization, and scalable AI, enhancing ROI and fostering customer loyalty while anticipating market demands.
Gibson and SAP Emarsys on stage
From Riffs to Revenue: How Gibson Scaled DTC While Amplifying Partnerships
‘Johnny B Goode’, ‘Layla’ and ‘Wonderwall’ have the same thing in common – they, like countless other classics, were all written on a Gibson guitar. And yet, as the business evolved, it’s come up against a pivotal challenge: how to scale direct-to-consumer (DTC) while preserving the harmony with its trusted partner sellers.
This session will share how Gibson:
- Built a DTC strategy that allowed the brand to connect directly with fans
- Transformed customer relationships through persona-driven automation and omnichannel personalization
- Seamlessly bridged in-store experiences at the iconic Gibson Garage with online engagement
The Global Consumer Products Engagement Report
We teamed up with Deloitte to survey 14,000 general respondents and 750 senior decision makers within marketing teams at enterprise-level businesses. Our extensive research showcases how both consumers and brands are adapting to shifting paradigms and embracing engagement channels beyond traditional marketing and retail media.
SAP Emarsys Can Help Brands
Connect across the entire experience
Integrate operational and customer data to personalize content and deliver contextual engagements on any channel
Make insightful, data-driven decisions
Understand your customers and drive profitable growth with AI-powered insights and analytics
Adapt to market needs with speed and agility
Scale your business with a composable platform that makes it easy to automate omnichannel campaigns