Blog | SAP Engagement Cloud

SAP Emarsys devient SAP Engagement Cloud : une nouvelle ère d’engagement

February 17, 2026

Derrière la technologie, Général

Blog Featured Social Engagement Cloud Fr

Sara Richter CMO

Tout Perspectives innovantes Recommandations pratiques SAP Engagement Cloud Appliquée

Que sont les first party data ? Le guide complet

March 24, 2021

Guides

ecommerce online shopping website collects first party data

Kirk Donlan Content Marketing Manager

L’analyse des revenus : le meilleur moyen de mesurer et de générer des résultats rentables

March 11, 2021

Thought Leadership

Hand uses a stylus on a tablet displaying financial charts in an office setting.

Mark Enochs Digital Content Manager

L’impact de la mise à jour de l’iOS 14 pour les marketeurs et la publicité Facebook

February 1, 2021

Général, Thought Leadership

Hands hold smartphones focused on screens; people sit closely in a social setting.

Mark Enochs Digital Content Manager

Donner la priorité au client n’est pas un simple slogan marketing, c’est une stratégie commerciale gagnante

January 21, 2021

Insights en action

Customer-centric marketing

Kirk Donlan Content Marketing Manager

Les 5 défis du marketing omnicanal (et comment les marques les ont surmontés)

November 6, 2020

How to

omnichannel_marketing

Kirk Donlan Content Marketing Manager

Reduce Indiscriminate Discounts, Drive Repeat Purchases, and Increase Customer Lifetime Value with Loyalty

July 2, 2020

How to

Three connected puzzle pieces labeled CUSTOMER LOYALTY SATISFACTION against a blue background.

A. Jacobi VP Product Growth, SAP Engagement Cloud

Comment la communication bidirectionnelle conduit à la personnalisation one-to-one tant désirée par vos clients (et votre marque)

June 17, 2020

How to

People sitting on a bench hold colorful speech bubbles smiling against a brick wall backdrop.

Kirk Donlan Content Marketing Manager

Creating Trust with Customers Through Real-Time Interactions

June 3, 2020

How to

Two people shake hands across a table with documents and a pen visible in an office setting.

Brandon Stewart Content Marketing Manager

Attribution: The Missing Link Between Marketing Performance and Business Results

May 28, 2020

How to

A hand holds a glowing light bulb beside stacked coins on a wooden table suggesting innovation and finance.

Kirk Donlan Content Marketing Manager