Optimized editions built to accelerate business outcomes
Emarsys is the first omnichannel customer engagement platform to offer editions based on industry-specific analytics and use cases — fueled by customer-centric personalization.
Essential
CRM Data
Advanced
Lifecycle and
Product Personalization
Enrich your marketing by building lifecycle-based personalized experiences, based on deep customer insights, personalization, and automation.
MAX AI
1-to-1 AI
CRM Data
Achieve your most essential objectives through marketing personalization and automation.
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Life cycle and product personalization
Enrich your marketing by building a lifecycle-based personalized experience through deeper customer insights, personalization and automation.
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1-to-1 AI
Use the power of AI to optimize your marketing to reach maximum revenue and engagement with minimum effort and time.
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Use Cases
Abandon cart
Abandon browse
Bring customers back to your website to continue where they left off
Post purchase
Encourage customers towards their next purchase with complimentary products
Show additional use cases
Lead re-engagement
Drive inactive leads to their first purchase
Welcome (new contacts)
Onboard new contacts and drive their first purchase
Birthday
Engage customers with a gift incentive in the lead-up to their birthday
Express Sale Event
Launch a sale event to maximize revenue during and after the promotion
Post-purchase feedback
Collect feedback after purchases to monitor satisfaction and drive repeat purchase
Purchase anniversary
Engage customers on their anniversary of purchase to drive revenue and reward loyalty
Registration anniversary
Engage customers on the anniversary of their registration to drive revenue and reward loyalty
Platform Cababilities
Integrated Customer Data Platform (CDP)
- Website data collection
- Magento & Shopify integrations
- 360 unified customer profile
- Segmentation: demographic, behavioral, geolocation
- Cross-channel identity resolution
Channel-agnostic personalization
- Conditional content based on Contact Data & Segments
- Drag and drop WYSIWYG Campaign Editor
- Editable Templates
- Template Scripting Language
- AB testing
- Voucher personalization
- Send time optimization (AI)
Omnichannel automation
- Customer journey canvas
- Triggered campaigns
- Automated split testing
- Automated blueprints
- Omnichannel Execution
- Real-Time Interaction
Analytics
- Strategic Dashboard
- Campaign Analytics
- Web Engagement Analytics
Essential
CRM Data
Use Cases
Abandon cart
Abandon browse
Bring customers back to your website to continue where they left off
Post purchase
Encourage customers towards their next purchase with complimentary products
Show additional use cases
Lead re-engagement
Drive inactive leads to their first purchase
Welcome (new contacts)
Onboard new contacts and drive their first purchase
Birthday
Engage customers with a gift incentive in the lead-up to their birthday
Express Sale Event
Launch a sale event to maximize revenue during and after the promotion
Post-purchase feedback
Collect feedback after purchases to monitor satisfaction and drive repeat purchase
Purchase anniversary
Engage customers on their anniversary of purchase to drive revenue and reward loyalty
Registration anniversary
Engage customers on the anniversary of their registration to drive revenue and reward loyalty
Platform Cababilities
Integrated Customer Data Platform (CDP)
- Website data collection
- Magento & Shopify integrations
- 360 unified customer profile
- Segmentation: demographic, behavioral, geolocation
- Cross-channel identity resolution
Channel-agnostic personalization
- Conditional content based on Contact Data & Segments
- Drag and drop WYSIWYG Campaign Editor
- Editable Templates
- Template Scripting Language
- AB testing
- Voucher personalization
- Send time optimization (AI)
Omnichannel automation
- Customer journey canvas
- Triggered campaigns
- Automated split testing
- Automated blueprints
- Omnichannel Execution
- Real-Time Interaction
Analytics
- Strategic Dashboard
- Campaign Analytics
- Web Engagement Analytics
Advanced
Lifecycle and Product Personalization
Use Cases
Abandon cart
Abandon browse
Bring customers back to your website to continue where they left off
Post purchase
Encourage customers towards their next purchase with complimentary products
Show additional use cases
Lead re-engagement
Drive inactive leads to their first purchase
Welcome (new contacts)
Onboard new contacts and drive their first purchase
Birthday
Engage customers with a gift incentive in the lead-up to their birthday
Express Sale Event
Launch a sale event to maximize revenue during and after the promotion
Post-purchase feedback
Collect feedback after purchases to monitor satisfaction and drive repeat purchase
Purchase anniversary
Engage customers on their anniversary of purchase to drive revenue and reward loyalty
Registration anniversary
Engage customers on the anniversary of their registration to drive revenue and reward loyalty
Platform Cababilities
Integrated Customer Data Platform (CDP)
- Website data collection
- Magento & Shopify integrations
- 360 unified customer profile
- Segmentation: demographic, behavioral, geolocation
- Cross-channel identity resolution
Channel-agnostic personalization
- Conditional content based on Contact Data & Segments
- Drag and drop WYSIWYG Campaign Editor
- Editable Templates
- Template Scripting Language
- AB testing
- Voucher personalization
- Send time optimization (AI)
Omnichannel automation
- Customer journey canvas
- Triggered campaigns
- Automated split testing
- Automated blueprints
- Omnichannel Execution
- Real-Time Interaction
Analytics
- Strategic Dashboard
- Campaign Analytics
- Web Engagement Analytics
MAX AI
1-to-1 AI
Use Cases
E-Commerce
Retail
Travel
Show additional use cases
Abandoned cart
Abandoned browse
Bring customers back to your website to continue where they left off
Post purchase
Encourage customers to make their next purchase using offers for complementary products
Lead re-engagement
Drive inactive leads to their first purchase
Welcome (new contacts)
Onboard new contacts with a welcome offer to encourage their first purchase
Birthday
Connect with customers by offering a gift incentive in the days leading up to their birthday
Express sale event
Quickly launch a sale event to maximize revenue during (and after) your promotions
Post-purchase feedback
Collect feedback after purchases to monitor satisfaction and drive repeat purchase
Purchase anniversary
Reach out to customers on the anniversary of their purchase to reward loyalty and drive revenue
Registration anniversary
Reach out to customers on the anniversary of their registration to reward loyalty and drive revenue
The Retail solution is only available for Advanced and Max AI editions.
The Travel solution is only available for Advanced and Max AI editions.
All Essential use cases +
First-time buyer to active
Winback defecting customers
Back in stock
Price drop
Notify customers when items of interest have reduced in price
Post-purchase upsell
Increase revenue per customer by inviting those who have converted to purchase an upgrade or add-on
Post-purchase category cross-sell
Increase revenue per customer with product recommendations of similar items within a product category
Post-purchase cross-sell
Increase revenue by driving repeat purchases through complementary product recommendations based on the customer’s previous purchases
Repeat purchase gamification
Encourage existing customers to make repeat purchases by sending them a surprise reward or gift
Win back defecting customers
Catch defecting customers before they become inactive by driving them to make another purchase
Win back inactive customers
Win back inactive customers with personalized engagement that encourages them to return, browse and shop
Offline to online purchase
Drive store customers towards their first online purchase
In-store registration
Identify customers and capture Get marketing opt-in in-store
Abandon browse
Bring customers back to your website to continue where they left off
Lead re-engagement
Drive inactive leads to their first purchase
Welcome (new contacts)
Welcome new customers and drive their first purchase
Birthday
Engage customers with a gift incentive in the lead-up to their birthday
Offline to online purchase
Drive store customers towards their first online purchase
Abandon browse
Bring customers back to your website to continue where they left off
Lead re-engagement
Drive inactive leads to their first purchase
Welcome (new contacts)
Welcome new customers and drive their first purchase
Express Sale Event
Launch a sale event to maximize revenue during and after the promotion
Post-purchase feedback
Create promoters and identify detractors with a post purchase review campaign to drive satisfaction and repeat purchase
Purchase anniversary
Engage customers on the anniversary of purchase to drive revenue and reward loyalty
Registration anniversary
Engage customers on the anniversary of their registration to drive revenue and reward loyalty
New in store
Alert existing customers with personalized new products available in-store to drive footfall and revenue
Winback defecting customers
Engage customers who stopped buying from a store to visit again
First time to active in store
Drive second purchase in-store with personalized product recommendations or incentives
Price drop
Notify customers when an item they are interested in has price reduced
Post Purchase Upsell
Convert first time buyers to loyal customers
Post-purchase category cross-sell
Drive average basket value with cross-promotion of similar items within a product category or family
Post-purchase cross-sell
Encourage purchasing customers to increase their spending by promoting items commonly bought by other customers who made the same purchase
Repeat Purchase Gamification
Encourage existing customers to make repeat purchases for access to exclusive rewards or gifts with every purchase
Win back defecting customers
Catch defecting customers before they become inactive and drive them to another purchase
Win back inactive customers
Engage inactive customers one last time to try to win them back
Leads Research Online Purchase Offline
Encourage leads who have researched products online to make their first purchase in-store
First-time store buyer to repeat online
Encourage new in-store customers to make their next purchase online
Post-purchase store feedback
Build online community by encouraging customers to review a specific store on Google or your brand's website
Store post-purchase cross-sell
Increase order value by promoting also-bought products that are currently available in the store where a customer will collect their purchase
Customers Research Online Purchase Offline
Encourage customers who have researched products online to make their purchase in-store
Online to Offline
Encourage online first time buyers to make their next purchase in-store
Winback defecting customers
Pre-trip countdown
Checking Reminder
Booking confirmation
Confirm customers booking including recommended ancillary products
Welcome
Welcome the newest subscribers and make a great first impression
Birthday
Celebrate customer’s birthday with a special treat
All Essential +
Advanced use cases +
Replenishment AI
Remind customers to place their order for replenishable products before stock runs out
Re-engagement AI
Price drop AI
Convert hot leads
Drive likely-to-convert leads toward their first purchase
Leads likely to go cold
Catch leads before they turn inactive and drive them to their first purchase
Convert active buyers
Engage active customers with relevant offerings and increase their purchase frequency
First-time to repeat buyer
Drive second purchases with personalized product recommendations
Win back Inactive leads
Win back inactive leads with personalized engagement that encourages them to return, browse and shop
Replenishment AI
Re-engagement AI
Price drop AI
Convert hot leads
Drive leads likely to convert to make their first purchase
Leads likely to go cold
Catch leads before they turn inactive and drive them to their first purchase
Convert active buyers
Increase purchase frequency from active customers by staying top of their mind
First-time to repeat buyer
Drive second purchases with personalized product recommendations
Leads Winback Inactive
Engage inactive leads to win them back and have them return browsing and shopping
Pre-trip countdown AI
Check-in Reminder AI
Post Trip AI
Platform Capabilities
All Essential use cases +
All Essential +
Advanced use cases +
Integrated Customer Data Platform (CDP)
- Website data collection
- Magento & Shopify integrations
- 360-degree unified customer profile
- Segmentation based on demographics, behaviors, and geolocation
- Cross-channel identity resolution
- Segmentation based on products and purchase data, web events, product affinity (AI)
- Data health dashboards
- Process up to 15TB of data via Open Data
- Self-learning prediction algorithms
- Segmentation based on engagement score (AI)
- Channel affinity (AI)
- Predicted cart value (AI)
- Unsubscribe Probability Score (AI)
- Purchase Probability Score (AI)
Channel-agnostic personalization
- Conditional content based on contact data and segments
- Drag and drop WYSIWYG campaign editor
- Editable templates
- Template scripting language
- A/B testing
- Voucher personalization
- Send time optimization (AI)
- Conditional content from relational data
- Product recommendations (AI)
- Real-time content based on
real-time conditions
- Incentives based on revenue prediction
- Predictions for replenishable products
- Predictions based on lifecycle data
Omnichannel automation
- Customer journey canvas
- Triggered campaigns
- Automated split testing
- Automated blueprints
- Omnichannel execution
- Real-Time interaction
- Real-time and historical filtering rules
- Real-time contextual decisions
- Product tactics
- Decisions by Channel Affinity Scoring (AI)
Analytics
- Strategic Dashboard
- Campaign analytics
- Web engagement analytics
- Customer lifecycle analytics
- Revenue impact reports
- Product affinity reports
- Analytics for product recommendations
- Store analytics
- Open Data: Custom Exports
Add-ons
Channels
Loyalty
Open Time Content
Open Data
Support Packages
Relational Data
Professional Services
Creative Services
