Optimized editions built to accelerate business outcomes

Emarsys is the first omnichannel customer engagement platform to offer editions based on industry-specific analytics and use cases fueled by customer-centric personalization.

Personalization
Essential
CRM Data
Achieve your most essential objectives through marketing personalization and automation.
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Advanced
Lifecycle and
Product Personalization

Enrich your marketing by building lifecycle-based personalized experiences, based on deep customer insights, personalization, and automation.

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MAX AI
1-to-1 AI
Use the power of AI to optimize your marketing to reach maximum revenue and engagement with minimum effort and time.
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CRM Data

Achieve your most essential objectives through marketing personalization and automation.
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Life cycle and product personalization

Enrich your marketing by building a lifecycle-based personalized experience through deeper customer insights, personalization and automation.
Request Pricing

1-to-1 AI
Use the power of AI to optimize your marketing to reach maximum revenue and engagement with minimum effort and time.
Request Pricing

Use Cases

Abandon cart

Remind customers to come back and complete their purchase

Abandon browse

Bring customers back to your website to continue where they left off

Post purchase

Encourage customers towards their next purchase with complimentary products

Show additional use cases

Lead re-engagement

Drive inactive leads to their first purchase

Welcome (new contacts)

Onboard new contacts and drive their first purchase

Birthday

Engage customers with a gift incentive in the lead-up to their birthday

Express Sale Event

Launch a sale event to maximize revenue during and after the promotion

Post-purchase feedback

Collect feedback after purchases to monitor satisfaction and drive repeat purchase

Purchase anniversary

Engage customers on their anniversary of purchase to drive revenue and reward loyalty

Registration anniversary

Engage customers on the anniversary of their registration to drive revenue and reward loyalty

Platform Cababilities

Integrated Customer Data Platform (CDP)

  • Website data collection
  • Magento & Shopify integrations
  • 360 unified customer profile 
  • Segmentation: demographic, behavioral, geolocation
  • Cross-channel identity resolution
Channel-agnostic personalization

  • Conditional content based on Contact Data & Segments
  • Drag and drop WYSIWYG Campaign Editor
  • Editable Templates
  • Template Scripting Language
  • AB testing
  • Voucher personalization
  • Send time optimization (AI)
Omnichannel automation

  • Customer journey canvas
  • Triggered campaigns
  • Automated split testing
  • Automated blueprints
  • Omnichannel Execution
  • Real-Time Interaction
Analytics

  • Strategic Dashboard
  • Campaign Analytics
  • Web Engagement Analytics
Essential
CRM Data

Use Cases

Abandon cart

Remind customers to come back and complete their purchase

Abandon browse

Bring customers back to your website to continue where they left off

Post purchase

Encourage customers towards their next purchase with complimentary products

Show additional use cases

Lead re-engagement

Drive inactive leads to their first purchase

Welcome (new contacts)

Onboard new contacts and drive their first purchase

Birthday

Engage customers with a gift incentive in the lead-up to their birthday

Express Sale Event

Launch a sale event to maximize revenue during and after the promotion

Post-purchase feedback

Collect feedback after purchases to monitor satisfaction and drive repeat purchase

Purchase anniversary

Engage customers on their anniversary of purchase to drive revenue and reward loyalty

Registration anniversary

Engage customers on the anniversary of their registration to drive revenue and reward loyalty

Platform Cababilities

Integrated Customer Data Platform (CDP)

  • Website data collection
  • Magento & Shopify integrations
  • 360 unified customer profile 
  • Segmentation: demographic, behavioral, geolocation
  • Cross-channel identity resolution
Channel-agnostic personalization

  • Conditional content based on Contact Data & Segments
  • Drag and drop WYSIWYG Campaign Editor
  • Editable Templates
  • Template Scripting Language
  • AB testing
  • Voucher personalization
  • Send time optimization (AI)
Omnichannel automation

  • Customer journey canvas
  • Triggered campaigns
  • Automated split testing
  • Automated blueprints
  • Omnichannel Execution
  • Real-Time Interaction
Analytics

  • Strategic Dashboard
  • Campaign Analytics
  • Web Engagement Analytics
Advanced
Lifecycle and Product Personalization

Use Cases

Abandon cart

Remind customers to come back and complete their purchase

Abandon browse

Bring customers back to your website to continue where they left off

Post purchase

Encourage customers towards their next purchase with complimentary products

Show additional use cases

Lead re-engagement

Drive inactive leads to their first purchase

Welcome (new contacts)

Onboard new contacts and drive their first purchase

Birthday

Engage customers with a gift incentive in the lead-up to their birthday

Express Sale Event

Launch a sale event to maximize revenue during and after the promotion

Post-purchase feedback

Collect feedback after purchases to monitor satisfaction and drive repeat purchase

Purchase anniversary

Engage customers on their anniversary of purchase to drive revenue and reward loyalty

Registration anniversary

Engage customers on the anniversary of their registration to drive revenue and reward loyalty

Platform Cababilities

Integrated Customer Data Platform (CDP)

  • Website data collection
  • Magento & Shopify integrations
  • 360 unified customer profile 
  • Segmentation: demographic, behavioral, geolocation
  • Cross-channel identity resolution
Channel-agnostic personalization

  • Conditional content based on Contact Data & Segments
  • Drag and drop WYSIWYG Campaign Editor
  • Editable Templates
  • Template Scripting Language
  • AB testing
  • Voucher personalization
  • Send time optimization (AI)
Omnichannel automation

  • Customer journey canvas
  • Triggered campaigns
  • Automated split testing
  • Automated blueprints
  • Omnichannel Execution
  • Real-Time Interaction
Analytics

  • Strategic Dashboard
  • Campaign Analytics
  • Web Engagement Analytics
MAX AI
1-to-1 AI
Use Cases
E-Commerce
Retail
Travel
Choose your industry and see ready-to-activate, specific use cases

Show additional use cases

Abandoned cart

Remind customers to come back and complete their purchase

Abandoned browse

Bring customers back to your website to continue where they left off

Post purchase

Encourage customers to make their next purchase using offers for complementary products

Lead re-engagement

Drive inactive leads to their first purchase

Welcome (new contacts)

Onboard new contacts with a welcome offer to encourage their first purchase

Birthday

Connect with customers by offering a gift incentive in the days leading up to their birthday

Express sale event

Quickly launch a sale event to maximize revenue during (and after) your promotions

Post-purchase feedback

Collect feedback after purchases to monitor satisfaction and drive repeat purchase

Purchase anniversary

Reach out to customers on the anniversary of their purchase to reward loyalty and drive revenue

Registration anniversary

Reach out to customers on the anniversary of their registration to reward loyalty and drive revenue

The Retail solution is only available for Advanced and Max AI editions.

The Travel solution is only available for Advanced and Max AI editions.

All Essential use cases +

First-time buyer to active

Drive second purchases with personalized product recommendations or incentives

Winback defecting customers

Prevent customers from churning with automated retention campaigns

Back in stock

Alert your customers when a sold out item becomes available again

Price drop

Notify customers when items of interest have reduced in price

Post-purchase upsell

Increase revenue per customer by inviting those who have converted to purchase an upgrade or add-on

Post-purchase category cross-sell

Increase revenue per customer with product recommendations of similar items within a product category

Post-purchase cross-sell

Increase revenue by driving repeat purchases through complementary product recommendations based on the customer’s previous purchases

Repeat purchase gamification

Encourage existing customers to make repeat purchases by sending them a surprise reward or gift

Win back defecting customers

Catch defecting customers before they become inactive by driving them to make another purchase

Win back inactive customers

Win back inactive customers with personalized engagement that encourages them to return, browse and shop

Offline to online purchase

Drive store customers towards their first online purchase

In-store registration

Identify customers and capture Get marketing opt-in in-store

Abandon browse

Bring customers back to your website to continue where they left off

Lead re-engagement

Drive inactive leads to their first purchase

Welcome (new contacts)

Welcome new customers and drive their first purchase

Birthday

Engage customers with a gift incentive in the lead-up to their birthday

Offline to online purchase

Drive store customers towards their first online purchase

Abandon browse

Bring customers back to your website to continue where they left off

Lead re-engagement

Drive inactive leads to their first purchase

Welcome (new contacts)

Welcome new customers and drive their first purchase

Express Sale Event

Launch a sale event to maximize revenue during and after the promotion

Post-purchase feedback

Create promoters and identify detractors with a post purchase review campaign to drive satisfaction and repeat purchase

Purchase anniversary

Engage customers on the anniversary of purchase to drive revenue and reward loyalty

Registration anniversary

Engage customers on the anniversary of their registration to drive revenue and reward loyalty

New in store

Alert existing customers with personalized new products available in-store to drive footfall and revenue

Winback defecting customers

Engage customers who stopped buying from a store to visit again

First time to active in store

Drive second  purchase in-store with personalized product recommendations or incentives

Price drop

Notify customers when an item they are interested in has price reduced

Post Purchase Upsell

Convert first time buyers to loyal customers

Post-purchase category cross-sell

Drive average basket value with cross-promotion of similar items within a product category or family

Post-purchase cross-sell

Encourage purchasing customers to increase their spending by promoting items commonly bought by other customers who made the same purchase

Repeat Purchase Gamification

Encourage existing customers to make repeat purchases for access to exclusive rewards or gifts with every purchase

Win back defecting customers

Catch defecting customers before they become inactive and drive them to another purchase

Win back inactive customers

Engage inactive customers one last time to try to win them back

Leads Research Online Purchase Offline

Encourage leads who have researched products online to make their first purchase in-store

First-time store buyer to repeat online

Encourage new in-store customers to make their next purchase online

Post-purchase store feedback

Build online community by encouraging customers to review a specific store on Google or your brand's website

Store post-purchase cross-sell

 Increase order value by promoting also-bought products that are currently available in the store where a customer will collect their purchase

Customers Research Online Purchase Offline

Encourage customers who have researched products online to make their purchase in-store

Online to Offline

Encourage online first time buyers to make their next purchase in-store

Winback defecting customers

Prevent frequent travelers from churning with automated retention campaigns

Pre-trip countdown

Entice customers pre-departure by promoting ancillary products

Checking Reminder

Alert customers to check-in and register for in-trip notifications

Booking confirmation

Confirm customers booking including recommended ancillary products

Welcome

Welcome the newest subscribers and make a great first impression

Birthday

Celebrate customer’s birthday with a special treat

All Essential +
Advanced use cases +

Replenishment AI

Remind customers to place their order for replenishable products before stock runs out

Re-engagement AI

Engage inactive and defecting customers which are likely to convert with recommended content or incentives

Price drop AI

Alert customers that an item they were interested in decreased in price

Convert hot leads

Drive likely-to-convert leads toward their first purchase

Leads likely to go cold

Catch leads before they turn inactive and drive them to their first purchase

Convert active buyers

Engage active customers with relevant offerings and increase their purchase frequency

First-time to repeat buyer

Drive second purchases with personalized product recommendations

Win back Inactive leads

Win back inactive leads with personalized engagement that encourages them to return, browse and shop

Replenishment AI

Remind customers to place their order for products that need replenishment on a regular basis before they run out

Re-engagement AI

Engage inactive and defecting customers which are likely to convert with recommended content or incentives

Price drop AI

Alert customers that an item they were interested in decreased in price

Convert hot leads

Drive leads likely to convert to make their first purchase

Leads likely to go cold

Catch leads before they turn inactive and drive them to their first purchase

Convert active buyers

 Increase purchase frequency from active customers by staying top of their mind

First-time to repeat buyer

 Drive second purchases with personalized product recommendations

Leads Winback Inactive

Engage inactive leads to win them back and have them return browsing and shopping

Pre-trip countdown AI

Convert customers with the ancillary products they are likely to purchase ahead of their trip departure

Check-in Reminder AI

Convert customers with the ancillary products they are likely to purchase as part of the check-in process

Post Trip AI

Retain customers after their return with travel recommendations based on where they are likely to travel next
Platform Capabilities

All Essential use cases +

All Essential +
Advanced use cases +

Integrated Customer Data Platform (CDP)

  • Website data collection
  • Magento & Shopify integrations
  • 360-degree unified customer profile 
  • Segmentation based on  demographics, behaviors, and geolocation
  • Cross-channel identity resolution

  • Segmentation based on products and purchase data, web events, product affinity (AI)
  • Data health dashboards

  • Process up to 15TB of data via Open Data
  • Self-learning prediction algorithms
  • Segmentation based on  engagement score (AI)
  • Channel affinity (AI)
  • Predicted cart value (AI)
  • Unsubscribe Probability Score (AI)
  • Purchase Probability Score (AI)
Channel-agnostic personalization

  • Conditional content based on contact data and segments
  • Drag and drop WYSIWYG campaign editor
  • Editable templates
  • Template scripting language
  • A/B testing
  • Voucher personalization
  • Send time optimization (AI)

  • Conditional content from relational data
  • Product recommendations (AI)
  • Real-time content based on
    real-time conditions

  • Incentives based on revenue prediction
  • Predictions for replenishable products
  • Predictions based on lifecycle data
Omnichannel automation

  • Customer journey canvas
  • Triggered campaigns
  • Automated split testing
  • Automated blueprints
  • Omnichannel execution
  • Real-Time interaction

  • Real-time and historical filtering rules
  • Real-time contextual decisions
  • Product tactics

  • Decisions by Channel Affinity Scoring (AI)
Analytics

  • Strategic Dashboard
  • Campaign analytics
  • Web engagement analytics

  • Customer lifecycle analytics
  • Revenue impact reports
  • Product affinity reports
  • Analytics for product recommendations
  • Store analytics

  • Open Data: Custom Exports
Essential
CRM Data
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Advanced
Lifecycle and
Product Personalization
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MAX AI
1-to-1 AI
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Add-ons

Channels
Loyalty
Open Time Content
Open Data
Support Packages
Relational Data
Professional Services
Creative Services
Channels
Loyalty
Open Time Content
Open Data
Support Packages
Relational Data
Professional Services
Creative Services
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