CPG Solutions Tour
How Consumer Products Brands Drive Loyalty with SAP Emarsys
In this solution tour, you’ll walk through a consumer journey from new customer to brand advocate, plus you’ll discover the SAP Emarsys products that power the experience along the way.
4 minutes
Meet Max, Your Everyday Consumer.
Max is a driven professional balancing a fast-paced career with a passion for fitness. He’s up before dawn for workouts, fueling himself with wholesome meals. Outside the gym, he explores wellness trends or plans his next adventure. Max embodies ambition and balance, making health and success go hand in hand.
Acquire Data
In-store lead capture | Retarget customers | Acquire consumer data
While grabbing lunch, Max spots a “Scan & Win” QR code on his BestGoods protein bar. Curious, he scans and heads to a BestGoods landing page that details their new contest — but he gets distracted and leaves the page without signing up. Days later, a TikTok ad reminds Max of the contest and this time, he registers, selects his favorite products, and opts into receive local promotions via WhatsApp.
With just his phone number and postal code, BestGoods can retarget Max with personalized, local content. .
Build Brand Awareness
New customer onboarding | Drive engagement and website visits
After signing up, Max receives a personalized welcome email tailored to his product interests. From the email, he clicks onto the BestGoods website to find personalized content like recipes, workout tips, and even receives a notification about a special offer on a new product.
Max then follows the brand on social to get early access to new products, fitness tips, and community-led challenges.
Drive Loyalty
Enriching CRM data | New product promotion | Brand experiences
BestGoods uses progressive profiling across email and web to learn more about Max — gathering insights on his fitness goals and preferences over time. When a new product launches, Max gets a personalized invite to a local tasting event. In the email, he finds the ticket to download to his mobile wallet.
With his mobile wallet ticket, Max enters the event with ease, gets to sample new products, and interacts with like-minded BestGoods community members.
Max’s Journey: First Purchase to Loyal Customer
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