Blog | SAP Engagement Cloud

SAP Emarsys devient SAP Engagement Cloud : une nouvelle ère d’engagement

February 17, 2026

Derrière la technologie, Général

Blog Featured Social Engagement Cloud Fr

Sara Richter CMO

Tout Perspectives innovantes Recommandations pratiques SAP Engagement Cloud Appliquée

How Frasers Group Has Been Agile and Rapidly Adapted to Shifts in Consumer Behavior

May 22, 2020

How-to Artikel

A storefront with FRASERS signage surrounded by greenery and shoppers walking outside.

Alex Timlin SVP Verticals, SAP Engagement Cloud

COVID-19 Commerce for the Week of May 4, 2020

May 8, 2020

Général, How-to Artikel

Face mask displaying world map resting on a green background.

Mark Enochs Digital Content Manager

COVID-19 Commerce for the Week of April 27, 2020

May 1, 2020

Général, How-to Artikel

Man loads groceries into car trunk while another pushes a shopping cart in a parking lot.

Mark Enochs Digital Content Manager

Qu’est-ce que la fidélité à une marque ? Définition, exemples & plus

January 14, 2020

Perspectives innovantes

A woman holds shopping bags and a smartphone smiling on a city street near a glass storefront.

Brandon Stewart Content Marketing Manager

5 Incitives clients pour aider votre entreprise à se démarquer pendant la période des fêtes

December 18, 2019

How to, Recommandations pratiques

Customer using smartphone for payment while store employee holds card reader in a clothing store.

Kirk Donlan Content Marketing Manager

20 marques Retail avec les meilleurs programmes de fidélisation (et comment créer le vôtre)

December 4, 2019

Perspectives innovantes

A person holds a phone smiling. Overlay: three emoticons with checkboxes and star ratings highlighting a positive review.

Brandon Stewart Content Marketing Manager

Créer un lien émotionnel avec les clients pour les fidéliser à une marque

November 19, 2019

Perspectives innovantes

Customer holds phone towards cashier who wears apron in a bright café setting.

Brandon Stewart Content Marketing Manager

Quelle est la réelle Intelligence Artificielle: les caractéristiques d’une vraie IA

October 18, 2019

Perspectives innovantes

A robot interacts with a digital display showing large AI letters made of circuitry patterns.

Raj Balasundaram SVP of Artificial Intelligence

De la réactivité à la proactivité : exploiter de nouvelles dimensions marketing

October 10, 2019

Perspectives innovantes

Person holds a pencil focused on computer screens displaying code suggesting deep concentration.

Michael Becker Digital Content Manager, SAP Engagement Cloud