Blog | SAP Engagement Cloud

Cas d’utilisation du marketing IA : ce qui fonctionne actuellement et ce qui vous attend en 2027

September 9, 2026

Général

Pauline Passley Senior Solution Advisor

Tout Perspectives innovantes Recommandations pratiques SAP Engagement Cloud Appliquée

L’impact de la mise à jour de l’iOS 14 pour les marketeurs et la publicité Facebook

February 1, 2021

Général, Thought Leadership

Hands hold smartphones focused on screens; people sit closely in a social setting.

Mark Enochs Digital Content Manager

Donner la priorité au client n’est pas un simple slogan marketing, c’est une stratégie commerciale gagnante

January 21, 2021

Insights en action

Customer-centric marketing

Kirk Donlan Content Marketing Manager

Les 5 défis du marketing omnicanal (et comment les marques les ont surmontés)

November 6, 2020

How to

omnichannel_marketing

Kirk Donlan Content Marketing Manager

Reduce Indiscriminate Discounts, Drive Repeat Purchases, and Increase Customer Lifetime Value with Loyalty

July 2, 2020

How to

Three connected puzzle pieces labeled CUSTOMER LOYALTY SATISFACTION against a blue background.

A. Jacobi VP Product Growth, SAP Engagement Cloud

Comment la communication bidirectionnelle conduit à la personnalisation one-to-one tant désirée par vos clients (et votre marque)

June 17, 2020

How to

People sitting on a bench hold colorful speech bubbles smiling against a brick wall backdrop.

Kirk Donlan Content Marketing Manager

Creating Trust with Customers Through Real-Time Interactions

June 3, 2020

How to

Two people shake hands across a table with documents and a pen visible in an office setting.

Brandon Stewart Content Marketing Manager

Attribution: The Missing Link Between Marketing Performance and Business Results

May 28, 2020

How to

A hand holds a glowing light bulb beside stacked coins on a wooden table suggesting innovation and finance.

Kirk Donlan Content Marketing Manager

How Frasers Group Has Been Agile and Rapidly Adapted to Shifts in Consumer Behavior

May 22, 2020

How-to Artikel

Frasers storefront with people walking outside; displays include CHANEL CHRISTIAN DIOR and large promotional posters.

Alex Timlin SVP Verticals, SAP Engagement Cloud

How Frasers Group Has Been Agile and Rapidly Adapted to Shifts in Consumer Behavior

May 22, 2020

How-to Artikel

A storefront with FRASERS signage surrounded by greenery and shoppers walking outside.

Alex Timlin SVP Verticals, SAP Engagement Cloud