E-commerce marketing platform from Emarsys
Convert more visitors, more often, at a lower cost
Grow online and mobile sales by engaging with customers wherever they are. The Emarsys single customer behavior, integrated platform allows marketers to execute based on a complete view of customer, business, and marketing performance.
The e-commerce marketing automation platform of choice for e-commerce brands worldwide
Personalize the customer journey across any touchpoint, from online to mobile and back
Unify your customer, product, and sales data
Access the limitless possibilities of fully integrated data. Our Integrated Data Layer unifies customer behavior, purchase, inventory, SKU, and sales data to create a single customer view. This fuels our Personalization Engine to quickly deliver true 1:1 personalization at scale.
Increase mobile and online revenue with dynamic segments
Create and deliver compelling customer engagements that drive online sales with dynamic segmentation. With Emarsys AI, you can create segments that use past behavior and real-time data to automatically group customers by lifecycle stage, or their likelihood to engage, churn, or convert.
Maximize ROI with AI-powered marketing automations
Grow a database of engaged, high-value customers and dramatically improve time to value with pre-built, AI-powered marketing automations. From abandoned cart to customer churn, Emarsys identifies key growth opportunities and helps you capitalize on them fast, with easy-to-use strategies that can be executed in a single click.
Deliver transactional engagements at scale
Easily integrate Emarsys across email, web, mobile, ads, and direct mail, and gain the agility you need to deliver effective transactional campaigns and keep up with supply chain dependencies. Keep shoppers shopping with fast password reset messages, reduce customer support enquiries with SMS shipping updates, and build anticipation with order confirmation and post-purchase emails at scale.
Drive loyalty with cross-channel personalization
From online and mobile, create engaging, personalized cross-channel customer interactions that turn first-time customers into loyal, repeat buyers. Emarsys gives you the power to quickly build sophisticated 1:1 personalized cross-channels journeys within a single, easy-to-use platform, all without IT support.
Gibson and Emarsys
Orchestrating Omnichannel Customer Journeys
In this tell-all video, you’ll explore Gibson’s approach to optimizing customer journeys, personalization, and driving lifelong customer loyalty
12 minutes
Uncover the revenue and ROI impact of refunds
If a VIP customer returns everything they buy, are they really a VIP customer? Emarsys is the only customer engagement platform that unlocks your cross-channel returns data by lifecycle status, giving marketers a true view of return on investment, customer lifetime value, and overall marketing success.
See the revenue impact of marketing campaigns
Confidently demonstrate the impact of your marketing efforts on key business outcomes. Emarsys helps marketers get a focused line of sight into revenue performance, customer acquisition, purchase frequency, average order value, first purchase, retention, loyalty, and more – all from a single e-commerce marketing platform.
Accelerate time-to-value with strategies and tactics
Our crowd-sourced knowledge is built into the platform. Choose from 60+ prebuilt tactics to quickly deploy personalized campaigns at scale.
Abandoned browse (top selling category)
Follow up a website browse of a top selling category, where no purchase was made and no items were added to the cart.
Abandoned cart
Follow up a visit to your website where items were added to the cart but no purchase was made.
Lead re-engagement
Drive inactive leads to their first purchase.
Progressive profiling
Capture data from your customers by keeping them engaged over time.
Win back defecting customers
Catch defecting customers before they become inactive, and drive them to another purchase.
Wishlist price drop
Alert your customers that some of the products they put on their wishlist have gone on sale.
Enhance customer data (Loyalty)
Ask for further CRM data (i.e., date of birth) to ensure better personalization and give an incentive in return.
Points about to expire (Loyalty)
Let members know when they have points which are about to expire. Encourage them to use their points.
Convert active buyers
Identify the active buyers who are likely to purchase more frequently and make them your most valuable customers.
Hear it from our customers
Balancing automation with human-led marketing to create an award-winning CRM strategy
“With Emarsys, we are creating personal one-to-one experiences for our 1.5 million customers globally. We have automated 500 unique journeys, which resulted in 70% retention.”
“What has been really rewarding to see since [we] started using AI is […] a 10% increase in our average basket value on a particular set of customer lifecycle. But we also won back 24% of the customers that were likely to defect.”
“I think relevancy is a big key, and [so is] using the tools that we have [at] our disposal within Emarsys. So again, we keep touching on segmentation and automation, but there’s a wealth of that [technology] which automates the progress and promotion of ‘test and learn.’”
“One metric we’re always looking at very closely is the average order value. It’s just a very important metric for us […] For example, we see an uplift of more than 40% for VIP customers, which is amazing.”
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