Emarsys Launches CRM Ads Enabling Marketers to Connect Purchasing and Behavioral Data to Advertising Campaigns in Real Time

Vienna, AT – June 21, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, today announced the launch of Emarsys CRM Ads. This feature of the Emarsys B2C Marketing Cloud enables marketers to align their CRM, purchase, and cross-channel (e.g., mobile, Web, email) behavioral data to improve their advertising campaigns. For the first time, marketers can work with an unparalleled level of targeting and hyper-personalization across today’s best-in-class advertising channels in real time.

To create a powerful experience that increases customer acquisition and retention, Emarsys CRM Ads:

  • Goes beyond cookie-based marketing, creating an aligned brand experience across all advertising channels and devices;
  • Optimizes bids on Google search by adjusting the text ads and keywords in the Emarsys B2C Marketing Cloud;
  • Reaches customers on Google search, Gmail, Facebook, YouTube, and Instagram; and
  • Unleashes your CRM database to engage and target contacts and consumers who have not purchased in a long time.

Amir Jacobi, Emarsys Product Manager, highlights the importance of Emarsys CRM Ads, “A brand’s most valuable contacts are right at their fingertips, within their CRM database. We are changing the game for marketers as the old approach of focusing advertising campaigns on anonymous, expensive users is becoming less effective. By adding an unprecedented level of intelligence to both marketing and advertising technology, we created a people-based marketing approach. With Emarsys CRM Ads, we create a more memorable brand experience for customers, while enabling marketers to measure advertising effectiveness and ROI in real time.”

With Emarsys CRM Ads and the Emarsys B2C Marketing Cloud, marketers can develop more sophisticated targeting strategies by creating customer journeys based on real-time, data-driven decisions. Brands that use Emarsys and CRM targeting can ensure consistency across integrated campaigns by leveraging audience automation to create, find, and reach audiences at scale. Ultimately, Emarsys is enabling a deeper and more personalized experience for brands, retailers, and e-commerce sites to further increase customer retention.

For more information on how businesses can utilize the benefits of Emarsys CRM Ads, please go to https://emarsys.com/products/ads/.

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About Emarsys
Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results… fast. This industry-specific, outcome-driven approach combined with our customer-centric personalization, actionable AI and a fully integrated customer data platform (CDP) — make Emarsys the platform of choice for more than 2,500 companies around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.
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