Strong Demand and International Expansion, Fuelled by Innovation, Served as Primary Drivers of Success
Vienna, AT – February 3, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced an increase of over 100 percent in new business growth year-over-year. As a solid contributing factor to this success, the company added more than 400 new clients in 2015, including: L’Oreal, Office Depot, Runtastic, Shiseido and The Body
“With consistent growth throughout 2015, Emarsys has paved the road for innovation in 2016,” said Hagai Hartman, Founder and CEO of Emarsys. “This year, we will address the significant increase in mobile and social purchases, and the need to provide a more humanized, personalized approach to marketing. This will drive deeper offerings on the Emarsys B2C cloud for the web, mobile and social media throughout this year.”
Emarsys’ key success milestones in 2015 included:
- The opening of its North American headquarters in Indianapolis, IN, supporting the expansion of its unique and powerful B2C marketing cloud in the U.S. and Canada.
- Its first round of institutional funding, $33M from San Francisco-based Vector Capital. This Series A minority investment is Emarsys’ first round of funding received in its 15 year history, supporting its accelerated growth into the North American market, product innovation, and the expansion of these regions’ sales and marketing teams.
- The company’s proprietary approach to retention automation led to a significant increase in new customers in 2015. This approach enables brands, retailers and e-commerce companies to improve ROI by turning one-time buyers into repeat customers, and then keeping them rather than acquiring new customers. Click here for more on retention automation.
“Our team’s innovation, drive and dedication to our clients were critical to our growth and success in 2015. Last year’s funding and expansion into the U.S. validates our commitment to client-driven innovation and client success,” added Hartman.
In 2015 Emarsys also grew its global footprint, serving 20,000+ active users and 1,500+ customers with 250,000+ monthly campaigns, 1+ billion personal recommendations and 7+ billion messages sent per month.