Suite of mobile solutions launches leading with Mobile Engage, extending mobile app engagement and customer usage to drive retention across devices

Vienna, AT – June 14, 2016 Emarsys, the leading provider of cloud marketing software for B2C companies, today debuted its mobile suite to enhance mobile app engagement and optimize customer journeys to further increase customer retention. Connected to its B2C Marketing Cloud, the suite featuring Mobile Engage for apps powers retailers’, brands’ and ecommerce mobile app engagement strategies through automation designed to bring users back to the mobile app through personalized content.

Forrester’s November, 2015 Predictions 2016: The Mobile Revolution Accelerates report forecasts that, “mobile and tablet commerce will reach $142 billion in the US and €86 billion in Europe, representing respectively 38% and 32% of online transactions.” Additionally, “ the US, more than 30% of sales will have a mobile cross-channel component, meaning consumers will use mobile at some point throughout the purchase life cycle, from product research to in-store interactions.”

“Mobile apps present a great opportunity for marketers to leverage user-level insights to better target and more effectively engage with customers using push and in-app messages,” said David Galante, VP, Mobile Products, Emarsys. “Mobile engagement programs leveraging behavioral data are an effective strategy and should be considered during the mobile design phase. Companies like Runtastic (an adidas group company) have turned to Emarsys for data-driven mobile solutions in order to retain and grow their customer loyalty.”

Emarsys mobile suite enables marketers to deliver revenue driving mobile marketing campaigns with the following:

  • Mobile Engage: Create, test, and deploy push and in-app messages to iOS and Android devices within cross-channel automation programs or on-the-fly to your most engaged users. The Mobile Engage SDK extends the Emarsys unified customer profile with rich mobile app data and enhances the customer profile with user-level insights including product affinity and mobile purchase behavior. Mobile Engage provides marketers the ability to send well-timed push notifications based on the mobile user’s product preferences and in their preferred language. Overall performance statistics including app installs, monthly active users and overall message open and delivery rates are also included.
  • Smart SMS: Reach your global audience with marketing and transactional SMS messages. With easy deployment, SMS can be included in any digital marketing strategy. Marketers can create and execute contact acquisition campaigns using SMS keywords, email capture SMS programs or integrate SMS opt-in into any web form. Smart SMS makes international SMS marketing a breeze with tools that estimate the cost of messaging across multiple countries and reduce messaging cost by filtering out invalid mobile phone numbers.
  • Geo-segmentation (beta): Send relevant mobile push notifications to users who are currently in a specific geo-location. This new functionality allows mobile marketers to

segment mobile audiences using the most dynamic and powerful contact level attribute – location.

These mobile marketing features are available with Emarsys channel applications Mobile Engage and Smart SMS and work seamlessly with the Emarsys Automation Center, Smart Insight and Emarsys Predict.

In response to customer demand and the rapid growth of mobile, Emarsys will continue to build additional features and expand its mobile capabilities into emerging mobile channels such as Over the Top (OTT). To learn more about Emarsys mobile capabilities, click here.