The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated the top 15 cross-channel campaign management providers and how they stack up.
In this report, you will:
- See why CCCM is shedding its direct marketing lineage
- Learn why B2C marketing pros rely on CCCM to drive customer interactions
- Gain an understanding of the leading solutions that combine systems of insight and engagement