Over the last decade, people have come to use their mobile devices over all other devices to browse and shop on websites. Is your brand prepared for this new mobile-first world?
If you’re an e-commerce business, this might be the most important question to answer early in 2017. Why? Because every day you don’t compete in the mobile circle, you become a little less relevant among your customers.
Here’s what we’ll cover in this eBook:
- Why retailers should have a strategy to accommodate the monstrous growth of mobile sales.
- Mobile consumer data from Black Friday 2016 and what it means for retailers in 2017.
- Mobile marketing musts that are no longer optional, including in-app messaging, push notifications and SMS messaging.