Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine

Presentation Demonstrates How to Unlock the Full Potential of Magento Store Data

Indianapolis, IN – April 5, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announces that Alex Timlin, VP of Client Success, will present “Unlock the Full Potential of Your Magento Store Data” at 11:00 a.m. on Wednesday, April 13 at this year’s Magento Imagine event. Held at the Wynn Las Vegas, April 11-13, 2016, this event brings together 2,500+ e-commerce experts from 45+ countries to inspire, advance and educate.

During his presentation, Alex will demystify customer lifetime value discussing what it is, how it is calculated and the metrics and customer data around it, as well as demonstrate how to strategically utilize predictive analytics and machine learning to determine future customer lifetime value

“My session takes a deep dive on customer lifetime value. Everyone talks about it, but there is a mystery around how to calculate it and how it changes over time,” says Timlin. “In addition to determining future customer lifetime value, with predictive analytics and machine learning, I will demonstrate techniques that enable marketers to understand which contacts to invest marketing dollars in and where budgets could be wasted — which are key when resources and budgets are strained.

Emarsys’ investment and presence at this year’s Magento Imagine reinforces the company’s commitment to the Magento platform. As a Magento partner, Emarsys executives will be on hand at booth #426 to discuss and demonstrate what the Emarsys B2C Marketing Cloud brings to the table for retailers, brands and ecommerce companies.

To meet with Emarsys during Magento Imagine in Las Vegas, email us@emarsys.com.

About Emarsys
Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results… fast. This industry-specific, outcome-driven approach combined with our customer-centric personalization, actionable AI and a fully integrated customer data platform (CDP) — make Emarsys the platform of choice for more than 2,500 companies around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.

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