Retention marketing is all about people. Adopting this new customer-based advertising approach allows marketers to keep up with the evolving digital landscape. By using the right blend of data and technology, marketers can acquire, convert, grow, retain, and win back customers in one seamless omnichannel strategy.

This guide highlights:

  • The Customer Data Landscape.
  • Available Marketing Technologies.
  • The New Potential of Advertising.
  • The Advertising Power of CRM Data.
  • Advantages of People-Based Advertising.
  • E-Commerce Use Cases.