Before the digital age, the biggest and best brands had just that — a brand, over which they had complete control. Today, a brand gets its power not from an agency, but from the data it collects and how it uses it to serve its customers. Customers now expect data-driven, personalized experiences, and they want to be the ones in control of how brands use their data — and this rapid change shows no signs of stopping. With the future focusing on data-driven marketing, it’s time to look at what digital marketing trends we can expect to see in the next 5 years.

In this whitepaper, we’ll explore how:

  • First-party data will emerge as the single most valuable asset.
  • Customers will demand full control of their personal data.
  • Location data will become the most accurate indicator of not just where, but who we as customers are.
  • Companies will emerge to broker data that will teach machines algorithms.
  • Augmented reality will become a common way to interact, especially while shopping.

Download the whitepaper to find out which digital marketing trends we believe will take hold over the next 5 years.