Applying AI to scale 1:1 personalization, reduce churn, and optimize results

BrandAlley had a problem: the marketing team could see in their customer lifecycle that customers were lapsing, but by the time they had the insight, it was too late.

Watch the short video above to discover how BrandAlley switched from reactive to proactive marketing. Emarsys AI enabled them to automatically connect with customers at the moment they were most likely to churn as well as customers right when they were ready to buy.

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