SAP Customer Data Platform
Elevate customer engagement to increase conversion and strengthen retention with customer insights
About SAP Customer Data Platform
SAP Customer Data Platform unifies data from front-office and back-office sources into holistic profiles that form the foundation for deeper customer understanding, actionable insights, and predictive actions.
Location
Dietmar-Hopp-Allee 16 69190 Walldorf, Germany
SAP Customer Data Platform and SAP Engagement Cloud
Together, SAP Customer Data Platform and SAP Engagement Cloud enable marketers to better understand customers and access real-time customer insights that enhance audience segmentation, uncover trends, and deliver trusted, personalized engagements at any step of the journey.
Key Integration Capabilities
Deepen customer understanding
Create a comprehensive view of customers, from anonymous stages to fully known and brand advocates, and uncover insights and opportunities that marketers can use to deliver personalized engagements.
Build real-time audiences faster
Reach faster time to value with real-time data unification across Emarsys and SAP Customer Data Platform and gain a complete view of each customer.
Extend your data with an open ecosystem
Easily bring together data sources across your business from anywhere to enrich customer profiles, and activate trusted, first-party data.
Elevate customer engagement
Enhance audience segmentation and surface insights across channels to increase conversion and strengthen retention.
