SAP Emarsys Glossary
A
A/B Testing
What is A/B testing? A/B testing is a method of experimentation used by marketers to compare two versions...
En savoir plusAbandoned Browse
What is abandoned browse? Abandoned browse is a marketing tactic typically used to target customers who b...
En savoir plusAbandoned Cart
What is abandoned cart? “Abandoned cart” refers to instances where customers add items to an online shopp...
En savoir plusAI Insights
What are AI insights? AI insights are a set of tools and techniques used to gain insight from data using...
En savoir plusAverage Order Value
What is Average Order Value (AOV)? AOV is a measure of the average dollar amount customers spend per purc...
En savoir plusC
Channel
What is a channel in marketing? Marketing channels are the pathways through which goods, products, servic...
En savoir plusChurn
What is churn? In business and marketing, churn (sometimes referred to as attrition) is the rate at which...
En savoir plusControl Group
What is a control group? In marketing, a control group is a subset of an audience or customer base used t...
En savoir plusConversion
What is conversion? Conversion, as it is defined in marketing, is the point at which the recipient of a m...
En savoir plusCross-Channel Marketing
What is cross-channel marketing? Cross-channel marketing is a type of marketing that uses multiple channe...
En savoir plusCross-Channel Messaging
What is cross-channel messaging? Cross-channel messaging is a marketing strategy that involves sending me...
En savoir plusCross-Sell
What is a cross-sell? A cross-sell is a sales tactic used by businesses to encourage customers to purchas...
En savoir plusCSAT
What is CSAT? CSAT stands for customer satisfaction. Customer satisfaction is the level of contentment th...
En savoir plusCustomer Behavior
What is customer behavior? Customer behavior is a combination of the actions and decision-making processe...
En savoir plusCustomer Engagement Platform
What is a Customer Engagement Platform? A Customer Engagement Platform is a solution used by marketers to...
En savoir plusCustomer Experience
What is customer experience? Customer experience (or “CX”) refers to the overall interaction a customer h...
En savoir plusCustomer Journey
What is a customer journey? A customer journey is the route a customer takes with a company from initial...
En savoir plusCustomer Lifecycle
What is the customer lifecycle? The customer lifecycle is the stages a customer goes through from becomin...
En savoir plusCustomer Lifecycle Management
What is customer lifecycle management? Customer lifecycle management (CLM) is a strategy for managing cus...
En savoir plusCustomer Lifecycle Marketing
What is customer lifecycle marketing? Customer lifecycle marketing is a marketing strategy that focuses o...
En savoir plusCustomer Lifetime Value
What is customer lifetime value? Customer lifetime value (CLV) is a metric that estimates the total amoun...
En savoir plusCustomer Loyalty
What is customer loyalty? Customer loyalty is the long-term commitment of customers to continually purcha...
En savoir plusCustomer Obsession
What is customer obsession? Customer obsession is a business mindset focused on putting the customer at t...
En savoir plusCustomer Onboarding
What is customer onboarding? Customer onboarding is the process of introducing a new customer to your bra...
En savoir plusCustomer Retention
What is customer retention? Customer retention focuses on providing quality customer service, encouraging...
En savoir plusCustomer Segmentation
What is segmentation? Segmentation is the process of breaking down a market into manageable, distinct gro...
En savoir plusD
Data Silo
What is a data silo? In marketing, a data silo is where customer, product, or sales data is stored in iso...
En savoir plusDeep Learning
What is deep learning? Deep learning is a branch of machine learning that uses artificial neural networks...
En savoir plusDeep Linking
What is deep linking? Deep linking is the practice of linking to a specific piece of content, located eit...
En savoir plusDynamic Segmentation
What are dynamic segments in marketing? Dynamic segmentation is a marketing practice that involves dividi...
En savoir plusE
E-commerce Email Marketing
What is e-commerce email marketing? E-commerce email marketing is a form of digital marketing that uses e...
En savoir plusE-commerce Marketing
What is e-commerce marketing? E-commerce marketing is the process of driving traffic to an online busines...
En savoir plusEmail Automation
What is email automation? Email automation is a process of automatically sending emails in response to ce...
En savoir plusEmail Automation Strategy
What is an email automation strategy? An email automation strategy is a marketing technique built around...
En savoir plusEmail Deliverability
What is email deliverability? Email deliverability is the process of ensuring that emails sent from an em...
En savoir plusM
Marketing Automation
What is marketing automation? Marketing automation is the process of leveraging technology automate, opti...
En savoir plusMarketing Campaign
What is a marketing campaign? A marketing campaign is an organized effort to promote a product, service,...
En savoir plusMobile In-App
What is mobile in-app? Mobile in-app is a form of mobile marketing that uses overlay, in-line, or inbox m...
En savoir plusMobile Marketing
What is mobile marketing? Mobile marketing is a type of digital marketing that involves creating and deli...
En savoir plusMobile Marketing Automation
What is mobile marketing automation? Mobile marketing automation is the use of technology such as Custome...
En savoir plusMulti-Channel
What is multi-channel? “Multi-channel” is an approach to marketing that engages customers across multiple...
En savoir plusP
Personalization
What is personalization? Personalization in the context of marketing is the process of tailoring content...
En savoir plusPersonalized Marketing
What is personalized marketing? Personalized marketing allows marketers to create customized messages for...
En savoir plusPoint Of Sale
What is a point of sale? Traditionally, a Point of Sale (POS) referred to the checkout counter in a retai...
En savoir plusPost-Purchase Upsell
What is a post-purchase upsell? A post-purchase upsell is a marketing tactic where a business offers cust...
En savoir plusPredictive Analytics
What is predictive analytics? Predictive analytics is a form of data analysis that uses statistical model...
En savoir plusPredictive Intelligence
What is predictive intelligence? Predictive intelligence is the use of data, algorithms, and machine lear...
En savoir plusPredictive Segmentation
What is predictive segmentation? Predictive segmentation is a platform capability used to predict the fut...
En savoir plusProgressive Profiling
What is progressive profiling? Progressive profiling is a technique used to ensure data accuracy and comp...
En savoir plusPurchase Frequency
What is purchase frequency? Purchase frequency is the average rate at which customers buy products from a...
En savoir plusPush Messaging
What is push messaging? Push messaging is a form of communication used by marketers to send targeted, tim...
En savoir plusPush Notifications
What are push notifications? A push notification is an effective tool for marketers to engage audiences w...
En savoir plusR
Relationship Marketing
What is relationship marketing? Relationship marketing is a strategy that focuses on creating long-term c...
En savoir plusRepeat Customer
What is a repeat customer? A repeat customer is someone who has made multiple purchases from the same com...
En savoir plusRepeat Purchase
What is a repeat purchase? Repeat purchase is the act of making multiple purchases from the same brand. I...
En savoir plusRetail Email Automation
What is retail email automation? Retail email automation is a marketing strategy that uses automated emai...
En savoir plusRetargeting
What is retargeting? Retargeting is an online advertising tactic that helps businesses keep their brand i...
En savoir plusRetention
What is retention? Retention in marketing is the process of converting a single-time customer into a retu...
En savoir plusRetention in E-Commerce
What is retention in e-commerce? Retention in e-commerce refers to a brand’s ability to retain customers...
En savoir plusT
Tech Stack
What is a tech stack? A tech stack is a combination of tools, software, and technologies used by a compan...
En savoir plusTiered Loyalty Program
What is a tiered loyalty program? A tiered loyalty program is a rewards system that assigns customers dif...
En savoir plusTransactional Messaging
What is transactional messaging? Transactional messaging is a type of automated communication typically d...
En savoir plusW
Web Channel
What is a web channel? Web channels are used by marketers to display personalised content on their websit...
En savoir plusWeb Messaging
What is web messaging? Web messaging refers to a variety of messages that users receive via a brand’s web...
En savoir plusWebhooks
What are webhooks? A webhook is an automated message sent from an application when a specific event occur...
En savoir plusWhite Label
What is white labeling? White labeling is a process where one business — “Business A” — produces a produc...
En savoir plusWin Back
What is win back? “Win back” is a marketing strategy used to re-engage and reactivate customers who have...
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