Most marketers are besieged by unstructured data that leaks potential.

Accessible technology can structure data in a custom way, and provide the focus needed to find insight in that data. But you need the right mix of technological capabilities. That mix is described in this impartial guide that shares what we have learnt from working with thousands of customers to make their data make a difference. We’ve put that knowledge in this guide, to explain exactly what capabilities retailers need in order to turn big data into big spenders.