To be successful in today’s ever-changing retail environment, businesses need to adapt.

Retailers must keep consumers engaged across proliferating channels, or lose them. Digitally transformed channels are growing in number and complexity, and at the same time consumer expectations are increasing.

The paradox of “intimacy at scale” creates new requirements for retail marketing and enabling technologies. Proliferating channels, touchpoints, devices, and digital identities raise data management challenges that legacy marketing systems cannot handle.

Download this Technology Spotlight today to find out how you can achieve the agility, scalability, stability, and security of cloud deployment & marketing automation to reinforce customer retention.