Vienna, AT – June 21, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, today announced the launch of SAP Emarsys CRM Ads. This feature of the SAP Emarsys B2C Marketing Cloud enables marketers to align their CRM, purchase, and cross-channel (e.g., mobile, Web, email) behavioral data to improve their advertising campaigns. For the first time, marketers can work with an unparalleled level of targeting and hyper-personalization across today’s best-in-class advertising channels in real time.

To create a powerful experience that increases customer acquisition and retention, SAP Emarsys CRM Ads:

  • Goes beyond cookie-based marketing, creating an aligned brand experience across all advertising channels and devices;
  • Optimizes bids on Google search by adjusting the text ads and keywords in the SAP Emarsys B2C Marketing Cloud;
  • Reaches customers on Google search, Gmail, Facebook, YouTube, and Instagram; and
  • Unleashes your CRM database to engage and target contacts and consumers who have not purchased in a long time.

Amir Jacobi, SAP Emarsys Product Manager, highlights the importance of SAP Emarsys CRM Ads, “A brand’s most valuable contacts are right at their fingertips, within their CRM database. We are changing the game for marketers as the old approach of focusing advertising campaigns on anonymous, expensive users is becoming less effective. By adding an unprecedented level of intelligence to both marketing and advertising technology, we created a people-based marketing approach. With SAP Emarsys CRM Ads, we create a more memorable brand experience for customers, while enabling marketers to measure advertising effectiveness and ROI in real time.”

With SAP Emarsys CRM Ads and the SAP Emarsys B2C Marketing Cloud, marketers can develop more sophisticated targeting strategies by creating customer journeys based on real-time, data-driven decisions. Brands that use SAP Emarsys and CRM targeting can ensure consistency across integrated campaigns by leveraging audience automation to create, find, and reach audiences at scale. Ultimately, SAP Emarsys is enabling a deeper and more personalized experience for brands, retailers, and e-commerce sites to further increase customer retention.

For more information on how businesses can utilize the benefits of SAP Emarsys CRM Ads, please go to https://emarsys.com/products/ads/.