SAP Emarsys Glossary
A
A/B Testing
What is A/B testing? A/B testing is a method of experimentation used by marketers to compare two versions...
了解更多Abandoned Browse
What is abandoned browse? Abandoned browse is a marketing tactic typically used to target customers who b...
了解更多Abandoned Cart
What is abandoned cart? “Abandoned cart” refers to instances where customers add items to an online shopp...
了解更多AI Insights
What are AI insights? AI insights are a set of tools and techniques used to gain insight from data using...
了解更多Average Order Value
What is Average Order Value (AOV)? AOV is a measure of the average dollar amount customers spend per purc...
了解更多C
Channel
What is a channel in marketing? Marketing channels are the pathways through which goods, products, servic...
了解更多Churn
What is churn? In business and marketing, churn (sometimes referred to as attrition) is the rate at which...
了解更多Control Group
What is a control group? In marketing, a control group is a subset of an audience or customer base used t...
了解更多Conversion
What is conversion? Conversion, as it is defined in marketing, is the point at which the recipient of a m...
了解更多Cross-Channel Marketing
What is cross-channel marketing? Cross-channel marketing is a type of marketing that uses multiple channe...
了解更多Cross-Channel Messaging
What is cross-channel messaging? Cross-channel messaging is a marketing strategy that involves sending me...
了解更多Cross-Sell
What is a cross-sell? A cross-sell is a sales tactic used by businesses to encourage customers to purchas...
了解更多CSAT
What is CSAT? CSAT stands for customer satisfaction. Customer satisfaction is the level of contentment th...
了解更多Customer Behavior
What is customer behavior? Customer behavior is a combination of the actions and decision-making processe...
了解更多Customer Engagement Platform
What is a Customer Engagement Platform? A Customer Engagement Platform is a solution used by marketers to...
了解更多Customer Experience
What is customer experience? Customer experience (or “CX”) refers to the overall interaction a customer h...
了解更多Customer Journey
What is a customer journey? A customer journey is the route a customer takes with a company from initial...
了解更多Customer Lifecycle
What is the customer lifecycle? The customer lifecycle is the stages a customer goes through from becomin...
了解更多Customer Lifecycle Management
What is customer lifecycle management? Customer lifecycle management (CLM) is a strategy for managing cus...
了解更多Customer Lifecycle Marketing
What is customer lifecycle marketing? Customer lifecycle marketing is a marketing strategy that focuses o...
了解更多Customer Lifetime Value
What is customer lifetime value? Customer lifetime value (CLV) is a metric that estimates the total amoun...
了解更多Customer Loyalty
What is customer loyalty? Customer loyalty is the long-term commitment of customers to continually purcha...
了解更多Customer Obsession
What is customer obsession? Customer obsession is a business mindset focused on putting the customer at t...
了解更多Customer Onboarding
What is customer onboarding? Customer onboarding is the process of introducing a new customer to your bra...
了解更多Customer Retention
What is customer retention? Customer retention focuses on providing quality customer service, encouraging...
了解更多Customer Segmentation
What is segmentation? Segmentation is the process of breaking down a market into manageable, distinct gro...
了解更多D
Data Silo
What is a data silo? In marketing, a data silo is where customer, product, or sales data is stored in iso...
了解更多Deep Learning
What is deep learning? Deep learning is a branch of machine learning that uses artificial neural networks...
了解更多Deep Linking
What is deep linking? Deep linking is the practice of linking to a specific piece of content, located eit...
了解更多Dynamic Segmentation
What are dynamic segments in marketing? Dynamic segmentation is a marketing practice that involves dividi...
了解更多E
E-commerce Email Marketing
What is e-commerce email marketing? E-commerce email marketing is a form of digital marketing that uses e...
了解更多E-commerce Marketing
What is e-commerce marketing? E-commerce marketing is the process of driving traffic to an online busines...
了解更多Email Automation
What is email automation? Email automation is a process of automatically sending emails in response to ce...
了解更多Email Automation Strategy
What is an email automation strategy? An email automation strategy is a marketing technique built around...
了解更多Email Deliverability
What is email deliverability? Email deliverability is the process of ensuring that emails sent from an em...
了解更多M
Marketing Automation
What is marketing automation? Marketing automation is the process of leveraging technology automate, opti...
了解更多Marketing Campaign
What is a marketing campaign? A marketing campaign is an organized effort to promote a product, service,...
了解更多Mobile In-App
What is mobile in-app? Mobile in-app is a form of mobile marketing that uses overlay, in-line, or inbox m...
了解更多Mobile Marketing
What is mobile marketing? Mobile marketing is a type of digital marketing that involves creating and deli...
了解更多Mobile Marketing Automation
What is mobile marketing automation? Mobile marketing automation is the use of technology such as Custome...
了解更多Multi-Channel
What is multi-channel? “Multi-channel” is an approach to marketing that engages customers across multiple...
了解更多P
Personalization
What is personalization? Personalization in the context of marketing is the process of tailoring content...
了解更多Personalized Marketing
What is personalized marketing? Personalized marketing allows marketers to create customized messages for...
了解更多Point Of Sale
What is a point of sale? Traditionally, a Point of Sale (POS) referred to the checkout counter in a retai...
了解更多Post-Purchase Upsell
What is a post-purchase upsell? A post-purchase upsell is a marketing tactic where a business offers cust...
了解更多Predictive Analytics
What is predictive analytics? Predictive analytics is a form of data analysis that uses statistical model...
了解更多Predictive Intelligence
What is predictive intelligence? Predictive intelligence is the use of data, algorithms, and machine lear...
了解更多Predictive Segmentation
What is predictive segmentation? Predictive segmentation is a platform capability used to predict the fut...
了解更多Progressive Profiling
What is progressive profiling? Progressive profiling is a technique used to ensure data accuracy and comp...
了解更多Purchase Frequency
What is purchase frequency? Purchase frequency is the average rate at which customers buy products from a...
了解更多Push Messaging
What is push messaging? Push messaging is a form of communication used by marketers to send targeted, tim...
了解更多Push Notifications
What are push notifications? A push notification is an effective tool for marketers to engage audiences w...
了解更多R
Relationship Marketing
What is relationship marketing? Relationship marketing is a strategy that focuses on creating long-term c...
了解更多Repeat Customer
What is a repeat customer? A repeat customer is someone who has made multiple purchases from the same com...
了解更多Repeat Purchase
What is a repeat purchase? Repeat purchase is the act of making multiple purchases from the same brand. I...
了解更多Retail Email Automation
What is retail email automation? Retail email automation is a marketing strategy that uses automated emai...
了解更多Retargeting
What is retargeting? Retargeting is an online advertising tactic that helps businesses keep their brand i...
了解更多Retention
What is retention? Retention in marketing is the process of converting a single-time customer into a retu...
了解更多Retention in E-Commerce
What is retention in e-commerce? Retention in e-commerce refers to a brand’s ability to retain customers...
了解更多T
Tech Stack
What is a tech stack? A tech stack is a combination of tools, software, and technologies used by a compan...
了解更多Tiered Loyalty Program
What is a tiered loyalty program? A tiered loyalty program is a rewards system that assigns customers dif...
了解更多Transactional Messaging
What is transactional messaging? Transactional messaging is a type of automated communication typically d...
了解更多W
Web Channel
What is a web channel? Web channels are used by marketers to display personalised content on their websit...
了解更多Web Messaging
What is web messaging? Web messaging refers to a variety of messages that users receive via a brand’s web...
了解更多Webhooks
What are webhooks? A webhook is an automated message sent from an application when a specific event occur...
了解更多White Label
What is white labeling? White labeling is a process where one business — “Business A” — produces a produc...
了解更多Win Back
What is win back? “Win back” is a marketing strategy used to re-engage and reactivate customers who have...
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