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Deploy personalized marketing campaigns at scale
trusted by leading brands across the globe
35%
Increase in marketer productivity
53%
Faster campaign launches
385%
ROI over 3 years
Power enterprise-wide performance
Activate your business data for real-time engagement
SAP Joule Agents turn operational and customer data into real-time interactions that directly influence demand, revenue, and retention
Personalize every interaction with AI
SAP Joule Assistants coordinate AI agents across your workflows. The Content Assistant handles copy and visuals, the Campaign Assistant handles audience and activation.
Connect experiences across the business
Orchestrate marketing, sales, service, and commerce interactions using shared context and AI agents that coordinate across systems— so every experience is relevant and connected.
Work smarter, launch faster, and prove your impact with our email marketing solution
Frequently Asked Questions
SAP Engagement Cloud is a solution that connects enterprise data and AI to securely orchestrate real-time, personalized interactions across the entire business.
Power enterprise-wide performance with:
- Trusted SAP data that enables intelligent audience segmentation, real-time triggers, and personalized customer journeys at scale.
- SAP Joule Assistants and AI agents that orchestrate content personalization, audience identification, campaign activation, and performance analysis—so your team focuses on strategy while AI handles execution.
- Operational data activation that transforms business signals—such as inventory levels, product availability, and order status—into timely, relevant customer engagement.
- An API-first, enterprise-ready architecture with embedded security, governance, and organizational knowledge to ensure scalability, compliance, and control.
Comprehensive omnichannel engagement
Drive consistent, personalized engagement across every touchpoint without waiting on IT. Launch and manage campaigns across email, SMS, web, mobile, ads, and in store from a single interface—with built-in governance and low-code tools so your team can move fast without risking brand consistency.
AI-powered engagements and insights
SAP Joule Assistants work like teammates—the Content Assistant orchestrates copy personalization, visual asset creation, and content generation, while the Campaign Assistant handles audience identification, campaign activation, and performance insights. Your marketers set the direction; AI agents handle the multi-step execution across channels and systems.
Connected engagement across SAP Business Suite
Ground campaign decisions in real business data—inventory levels, order status, service cases—instead of marketing data alone. SAP Engagement Cloud connects natively with SAP S/4HANA, SAP Commerce Cloud, SAP Sales Cloud, SAP Service Cloud, and SAP Customer Data Platform, so AI agents work across these systems and every interaction is grounded in business truth.
Create seamless experiences from email to in-store
Every channel your customer touches should tell the same story. SAP Engagement Cloud uses lifecycle stage, spend, and channel preferences to coordinate email, SMS, ads, and in-store POS.
“SAP Engagement Cloud allows brands like ours to generate greater insights into consumer behaviors, create more consistent, personalized journeys, and deliver them across all our consumers' different touchpoints, within one single solution.”
Rick Almeida
VP Ecommerce PUMA
“Already, e-mail has been a bit of a game changer for Ferrara. Our campaigns have driven really high engagement, and from an investment perspective, it’s a very
effective channel for building loyalty with consumers.”
Dan Bartelsen
Director of Information Technology Business Partners for
E-commerce and Digital
Everything you need to deliver personalized, AI-driven engagement across every channel and touchpoint
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See what AI-powered email marketing can do for your brand
Turn customer data into your competitive advantage
Bring customer, sales, and engagement data together in one place. The Audience Identification Agent builds segments based on real behavior, while the Product Recommendation Agent matches each customer to the products they're most likely to want—so every message is grounded in what you actually know.
AI-powered email that gets smarter with every send
Every campaign you send makes the next one better. The Copy Personalization Agent and Email Insights Agent learn from customer behavior to refine content, targeting, and timing— so your emails become more relevant, effective, and valuable over time.
What marketers say about SAP Customer Engagement Cloud
See our omnichannel marketing automation capabilities in just 3 min
Emarsys is now
SAP Engagement Cloud
This important milestone for Emarsys is a strategic step forward in our journey to make engagement a core, enterprise-wide capability across SAP and connect customer engagement more deeply to how businesses run.
SAP Joule and AI agents work across your marketing workflows and connect directly to your ERP, commerce, sales and service data.
Extensible, enterprise-grade engagement
Built for organizations that operate across multiple brands, regions, and business entities. An API-first architecture aligned with SAP's open data model supports B2B and B2C engagement models. Joule capabilities deploy consistently across your SAP landscape—same AI, same governance, multiple markets.
Accelerate time to value with AI agents that plan, act, and learn from industry reference models and your best practice guidance. SAP Engagement Cloud draws on decades of deep process expertise across retail, e-commerce, consumer products, sports and entertainment, travel, and B2B industries—so your team starts with proven playbooks, not blank pages.
Industry expertise built in
Move faster from implementation to impact with hands-on support from SAP's services team. From campaign architecture and segmentation design to omnichannel orchestration and AI activation, our specialists work alongside your team to translate your engagement vision into measurable outcomes.
Expert services to turn strategy into results
SAP Engagement Cloud
SAP Engagement Cloud delivers relevant, timely, personal interactions across every channel – powered by AI agents that connect customer data to your operational signals.