The Business

Retail/E-commerce, Electronics
Budapest, Hungary
Since 2001
100,000 daily web visitors

Extreme Digital is a Hungarian electronics retailer, founded in 2001 with a single brick-and-mortar location. Throughout the early 2000s, the company grew quickly, opening new specialty stores throughout the country, while also expanding its e-commerce business. Today, the brand operates 17 physical stores, as well as a website that serves over 100,000 daily visitors, and recently merged with eMAG Hungary.

The Challenge

  • Break down data silos
  • Scale personalization
  • Transform data into actionable insights
  • Agile cross-channel execution

The electronics market changes quickly, which means Extreme Digital must contend with evolving innovations, new product lines, and the fluctuating demands of discerning consumers.

The onset of COVID-19 only accelerated the effects of this quick-change market. With 60% of their customers shopping in-store prior to the pandemic, the brand had to find ways of moving in-store shoppers online, and maintain continuous engagement with them across all channels. On top of that, the new merger meant the company had to serve and engage double the amount of customers all at once.

  • Implement the right technology in place to adapt and respond quickly to changes in their volatile market and consumer demands.
  • Unify their data to achieve a single view of the customer for continuous 1:1 conversations across any and all channels.
  • Improve their ability to automate and deliver personalized experiences to their large database of customers, and create meaningful relationships that lead to lasting loyalty.
  • Make data-driven marketing decisions in order to drive revenue and accelerate business outcomes .

The Solution

Extreme Digital used the Emarsys Platform as a single-source solution for unifying their data sets and delivering truly personalized omnichannel experiences. Emarsys enabled Extreme Digital to unify their online and offline data, allowing them to connect the user experience and create seamless customer journeys.

The Impact

With Emarsys Loyalty, Extreme Digital could positively impact the customer lifecycle using loyalty-specific tactics and campaigns to convert new customers to active customers, and active customers to repeat purchasing customers, which increased overall purchase frequency and average order value.

+32% Average order value in 1 year
+40% Active customers in 1 year
+15% Loyalty customers in 1 year
+13x Repeat purchases from loyalty customers in 1 year
04 Success Story Extreme Digital

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