Party Delights added Emarsys Predict, our sophisticated product recommendation tool. Within days, they’d created an abandoned shopping cart program in the Emarsys Automation Center, and added product recommendations to their emails. The marketing team were impressed with how quickly the algorithms fueling Emarsys Predict learned, taking advantage of online customer behavior. Every click on the website, from email to mobile, is tracked to ensure each customer receives content that is highly relevant to them. Party Delights also noticed that customers were spending more time on the website, opening more email on mobile devices, adding more products to their cart and leaving positive feedback, which has contributed to their customer loyalty soaring.