Double- and Triple-Digit Growth Using Automated, Personalized Customer Journeys

big big shop is a rapidly growing online shopping platform that offers a wide range of products, and has a growing base of customers. 

As their number of customers soared and engagement ramped up across an expanding breadth of web and mobile channels, the brand needed a solution for delivering, at scale, the personalized 1:1 communications that their customers enjoy, on whichever channel their customers prefer. 

Using Emarsys, big big shop launched over 15 omnichannel automations, delivered 1:1 personalization across all customer lifecycle stages, and significantly increased active customers and average order value — all without having to add any extra internal resources.

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“Emarsys allows us to build all of our templates and logic for different campaigns, which increases the effectiveness of the strategies we are rolling out. We can also use the Strategic Dashboard to inspire designs for our loyalty program as well as analytics from Customer Lifecycle to understand more about our customers. We are now able to run several automated targeted programs and send many ad-hoc campaigns without a hassle. We are looking forward to building more campaigns and generating more revenue through the Emarsys platform.”

Quote Big Big Shop Erica Lau 01
Erica Lau
Marketing Director, big big shop