Three Partners. One Goal.

Char-Broil, one of the world’s oldest and most respected outdoor cooking companies, wanted to increase engagement in their e-commerce business through more personalized interactions with their customers. Their email and eCRM agency of record, BrightWave, had the expertise to help make it happen. What the pair needed was a marketing platform that was both feature-rich and marketer-friendly to help them achieve their collective goals.

Char-Broil sought email program strategy, campaign development, and email marketing expertise, critical skills that BrightWave could provide. Unfortunately, Char-Broil’s previous email service provider (ESP) was complicated and convoluted making it difficult for the team to use without significant help from IT or an outside agency.

Trusting their expertise, Char-Broil enlisted BrightWave to help them find the right technology partner to help them achieve their goals. Based on their own testing, BrightWave was convinced that Emarsys was a great solution for Char-Broil’s specific needs and challenges and included the platform its recommendations. The two ultimately decided Emarsys was the best fit for Char-Broil’s needs.

Partners with the Right-Sized Solution

While the Emarsys platform offers the more advanced features and functionalities that BrightWave can use to create and implement sophisticated email marketing strategies, it is also easy enough for the Char-Broil team to quickly access and use as needed, too.

“We talked about Emarsys‘ willingness to help train and be there to answer questions, but it‘s also just a vibe. We wanted to make sure that we found an ESP partner that truly was supportive and looking to help us create the best email experience for our brands and consumers in a very non-salesman-like way.”

Quote Charbroil
Paige Farrow
Senior Director of Marketing Char-Broil