Speed to Market and Agility in Customer Engagement

Australia-based Nourished Life began as an e-commerce startup and quickly became the home of natural makeup, organic skincare, and healthy living products. But the brand needed an omnichannel customer engagement platform that would allow them to scale and grow the business with speed and agility in mind.

Partnering with Emarsys, Nourished Life can now quickly adapt to rapidly changing consumer behavior. With a single customer engagement platform, the brand is scaling operations and gaining deep insights on past purchases, real-time customer behavior, product affinity, propensity to buy, and predicted lifetime value.

“After the initial implementation phase, we were quickly able to implement automated journeys targeting customers at different stages of their journey with us. Setting up and testing multichannel tactics was easy, and being able to identify which ones are most critical based on our data and benchmarks allowed us to prioritise and focus resources on areas with the most significant revenue potential.”

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— Lani Barmakov
E-commerce Director, Nourished Life