For marketers, technology has become the purpose, not the means. We need to reverse that.

Many of us say we have tech stacks, but instead, we have become consumed by them. We have moved away from a focus on the human elements of marketing – the strategy, the content, and the creative elements – to instead tend to the machines: the tools, the platforms, the software, the widgets.

But relying on too much technology can be inefficient, expensive, and introduce immense organizational risk.

In this whitepaper, we’ll discuss:

  • What tech stacks are, how they came to be, and why you should be cautious
  • The downside of a giant tech stack
  • What Shadow IT is and how it relates to your tech stack
  • What marketers can do to align business goals with their technology


Download the whitepaper now to learn how to avoid the common mistakes today’s marketing leaders make when it comes to technology.
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What Dangers Are Lurking in Your Tech Stack?

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