COVID-19 has rapidly changed the world of retail and consumer behaviorIt has never been more important for retail businesses to increase their speed-to-market, improve their agility in execution, and crucially, accelerate business outcomes through digital and e-commerce. In this webinar, Alex Timlin (SVP Retail, Emarsys) is joined by Ross Williams (former Digital Customer Experience and Digital Product Director of N Brown Group & Tesco) to break down how brands can turn existing data sets into revenue opportunities, FAST.
Successful brands use data to accelerate business outcomesLearn about brands like Forever New and National Tiles and their journey to becoming more data-centric, allowing them to quickly discover new revenue opportunities, adapt and respond to ever-changing customer expectations, and drive business results.
Alex Timlin, SVP Verticals, Emarsys
“The successful [data] implementations aren’t really focusing on the technology and the technology capabilities, they’re really focusing on the problem they’re looking to solve for. And the brands are being clear about: ‘What’s the business outcome I’m looking to achieve, and how will we measure success?’”