COVID-19 has changed the world
As our world begins to recover from the pandemic, it’s clear we are a long way from establishing the rhythm of a new normal. This is more evident when looking at the rapidly changing buying behaviors of the global consumer.
Emarsys, the only omnichannel customer engagement platform, and Loqate, the world’s most trusted location intelligence service, combine their rich data set to uncover macro trends — by country and category — which are forming all over the world.
Ever-changing trends and behavior require brands to adaptNow more than ever, brands must be able to identify trends and adapt quickly. In the webinar, Alex and Matthew share actionable insights on e-commerce, discuss clear patterns in consumer purchasing behavior, and offer evidence as to why you should look at your own product and sales data every day in order to be more adaptive as a brand.
Matthew Furneaux, Global Commercial Director, Loqate
“The total addressable online market is obviously expanding enormously during these different times, but I think when it starts to contract back again … I think that addressable online market will be bigger than it was when we came in [to these times] ... It’s going to be required of online retailers to be ready for that.”