Customer Engagement in APAC
The COVID-19 pandemic is reshaping the way we effectively engage our customers. While most countries find themselves in the eye of the storm at the moment, there are some brands in Asia that are on the path to a “new normal.” Find out what you can learn from them to help improve your digital strategies.
Carole Martin, Head of Strategy & Production APAC, Emarsys
Ben Norton, VP of Strategic Adoption, Emarsys
Moderated by Adam Freeman, Team Leader Marketing Channel Execution, Emarsys
Carole Martin · Head of Strategy & Production APAC, Emarsys
“We need to focus on increased relevance… It’s important more than ever today. It is something that we’ve been telling our clients for a long time. Shift away from batch-and-blast. Focus on lifecycle, segment, personalize.”