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Emarsys Launches Artificial Intelligence Capabilities to Simplify and Revolutionize the Role of B2C Marketers

Emarsys Artificial Intelligence Marketing (AIM) simply and effectively bridges the execution gap between complex data science and scaling truly personal interactions with billions of customers

LONDON, U.K. – November 30, 2016Emarsys, a leading global B2C marketing cloud company, announces the launch of Emarsys AI Marketing (AIM) that will revolutionize the role of marketers, and increase revenue and return on investment (ROI) for global brands. The new, disruptive capabilities of AIM will alleviate the marketer’s burden, not by adding more disparate tools, but by simply and effectively bridging the gap between complex data science and executing truly personal omnichannel campaigns at scale.

AIM also provides progressive marketers with a powerful, but hype-free and tangible AI solution with previously unexperienced capabilities, such as personalized incentive recommendations with just a flip of a switch, and significant business value with potential revenue uplift of more than 28%1.

According to Forrester2, 40% of loyalty marketers struggle with personalization. Emarsys AIM allows progressive marketers to be more empathetic and focus on one-to-one engagement with their customers, but at scale and enabled by AI that removes the burden of operational and execution tasks. By allowing marketers to focus more on strategy, content and creative, global brands in the e-commerce, retail, travel and other B2C industries can expect more engaged customers, improved loyalty and increased revenue, thereby achieving greater ROI.

Marketers will interact with AIM through a unique and intuitive user experience (UX) portal that embeds enhanced features into the Emarsys B2C Marketing Cloud. AIM automates the timing, content and communication channel by using intelligence developed through analysis of over two billion Emarsys unified customer profiles.

Emarsys retail and e-commerce clients already using AIM, such as Evolution Slimming1 and Japan Centre3, have voiced support and are experiencing significantly increased value. Other Emarsys clients, such as Rawlings3 in the US, have also been vocal about exploiting the capabilities of AI.

“Marketers today are still fine-tuning campaigns manually and basing segmentation and personalization decisions on intuition rather than deep, data-based insights,” said Hagai Hartman4, Chief Innovation Officer at Emarsys. “The capabilities developed in-house, from the ground up, and built into Emarsys AIM allow progressive marketers to re-imagine their role in businesses of all sizes. They can easily improve results, in terms of revenues and ROI, by taking the guesswork out of campaigns and spending less time on mundane operational tasks.”

Emarsys has a rich heritage of providing tangible and accessible data science and machine learning solutions to thousands of clients. Innovation is at the heart of Emarsys and fueled by an R&D team that makes up almost a quarter of the company’s 614-person workforce.

The launch of AIM comes shortly after Emarsys announced another $22.3million of funding, bringing the company’s total to $55.3 million over the past 24 months. This financing will fuel innovation in AI, such as Emarsys AIM, and accelerate growth as Emarsys builds on recent success and seeks new opportunities in existing and new markets, such as the U.S.

AIM capabilities have already delivered significant ROI to Emarsys customers, including Evolution Slimming – a global online supplier of weight loss supplements that ships to over 100 countries. The AI-powered Incentive Recommendations feature of the Emarsys B2C Marketing Cloud is helping Evolution Slimming to achieve significant results1, including +28.6% uplift in revenue compared to ‘default incentive’ control group, +32.2% uplift in lead-generated revenue and +6.5% revenue uplift from defecting buyers. The full case study can be found here.

“Individual incentive and voucher matching was never really a possibility; it was all or nothing on a campaign-wide basis. When it came to defining the nature and quantity of the incentive, it was a guessing game that tried to balance engagement gains with margin hits,” said Russell Nicholls, Commerce Director at Evolution Slimming. “We struggled to identify who should receive discounts, or for what amount. The answer was hidden in our data, revealed with this new solution [AIM Incentive Recommendations] that not only identified what action to take, but completely automated the delivery process. AI at its finest, really.”

Emarsys AIM, which sits between the Execution and Campaign layers, will introduce new features in both the near and long term. At launch, Emarsys AIM will support and enhance a number of Emarsys products, including:

  • Individually tailored Incentive Recommendations to maximize revenue
  • Predictive Product Recommendations for personalized shopping experiences
  • Machine learning for Send Time Optimization and perfectly timed content

More detail on Emarsys AIM can be found here.

Notes to Editors:
1. AIM case study Evolution Slimming: Overall revenue by lifecycle stage, compared to default incentive during a 6-week case study period. Full case study available here
2. For a third-party view on news and market overview please contact Forrester B2C Marketing principal analyst: Rusty Warner at press@forrester.com; + 1 617-613-6061
3. Additional Emarsys client quotes supporting AIM and AI:
“We are always expanding our high-quality, high-performance product portfolio to meet the demands of the diverse athletes and customer base that we serve. Trust is a central part of our brand ethos, so it is paramount that all communications with customers supports this,” said Shane Johnston, Sr. Director, Digital & E-Commerce at Rawlings Sporting Goods Co., Inc. “Emarsys has allowed us to more effectively educate, engage and serve our customers by aligning our marketing activities to their needs – whether it be merchandise matching, location-based promotions or crafting custom offerings. With Emarsys, we aren’t simply informing our customers, but tailoring our engagement to their expectations. AI will increasingly become central to that experience.”
“We never knew if the discounts we sent were appropriate or not; were they too big, were they too small, were they even necessary? Managing discounts on an individual level was too time-consuming, and we couldn’t tell who should get what,” said Svetlana Novichkova, Head of E-commerce at Japan Centre. “Adding this intelligence layer to our incentives has transformed our win-back capabilities. We can now offer a whole range of incentives, and know that each one will pay for itself. The uplift in revenue was noticeable immediately. It’s now so easy to tailor incentives for our different customer types, and this is transforming our win-back capabilities. Seeing how much uplift this AI-powered feature is delivering, and the savings it is creating, is unreal.”
4. High resolution images available on request:
hagai_for-website                              ema_visual_aim_website_hero_01                        aim-infographic

Hagai Hartman                                                                       Emarsys AIM image                                                                     Emarsys AIM infographic
Chief Innovation Officer at Emarsys   

 

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Emarsys Fuels Innovation in High-Growth B2C Marketing Cloud Business with $22.3 Million Investment from TSLE

Increased momentum in Emarsys R&D helps marketers harness the benefits of artificial intelligence (AI) today

VIENNA, Austria, October 31, 2016 Emarsys, a leading global B2C marketing cloud company, today announced a $22.3M investment from TPG Specialty Lending Europe (TSLE), the European specialty lending investment platform of TSSP. This financing will fuel innovation in artificial intelligence and data science, and accelerate growth at Emarsys as it builds on recent success and seeks new opportunities in existing and new markets, such as the U.S.

Emarsys customers around the world will benefit from innovative, cloud-based marketing technologies resulting from the investment that will allow them to scale truly personalized interactions with billions of consumers.

Today’s announcement brings the total funding received by Emarsys from investors in the last 24 months to $55.3M. The infusion of growth capital will be used to fuel innovation within Emarsys’ already highly regarded research and development (R&D) function, and disrupt the current cloud marketing industry. By increasing momentum in R&D, Emarsys aims to support the significant advances it is making in artificial intelligence and data science.

Impending announcements on artificial intelligence will reinforce Emarsys as the natural choice for B2C marketers who wish to more effectively engage and drive loyalty with existing customers, and attract new ones. The new solution will improve personal interactions, thereby closing the gap between brands and consumers, and enabling marketers to focus on marketing strategy and customer service, instead of execution.

“Emarsys is a standout name in the rapidly changing marketing technology space. Their innovative products have quickly resonated with marketers and we look forward to working with their talented team toward continued success”, said Mike Griffin, partner at TSLE.

Today’s news builds on an exceptional year for Emarsys which saw market momentum in mobile, personalization and omnichannel, and increased adoption of the Emarsys B2C Marketing Cloud. Long-standing customers, such as eBay and Toys ”R” Us continue to build on the success and trust established with Emarsys. An increasing number of the world’s most innovative B2C brands – including Nike, MediaMarkt, Canon, Volvo, Sky, American Express and L’Oréal – have also recently turned to Emarsys to scale truly personal interactions.

“This investment is consistent with our strategy of securing funding from leading investment firms, such as TSLE, to maintain high-growth and increase market share in key geographies and vertical industries,” said Ohad Hecht, CEO at Emarsys. “The resulting innovation in progressive technology, such as AI, will revolutionize the role of marketing professionals and allow them to engage with consumers more effectively, improve loyalty and drive revenue.”

Designed and purpose-built to address the unique challenges facing B2C marketers, the Emarsys platform integrates customer intelligence, personalization, predictive recommendations and omnichannel marketing automation at scale, across all devices and social channels into a single cloud platform. The platform combines machine learning and data science to convert raw consumer behavioral data into a deep understanding of customer identity, creating highly personalized customer experiences and journeys. Marketers using Emarsys are rewarded with significantly longer-lasting and more profitable customer relationships.

About TSLE

TSLE is the European specialty lending investment platform for TSSP, the global credit and special situations platform of TPG. Co-founded in 2009 by Chief Investment Officer Alan Waxman, TSSP has approximately $19 billion in assets under management. TSSP has a long-term oriented, highly flexible capital base that allows it to invest across industries, geographies, capital structures and asset classes.  TSSP’s investments are typically complex to source, analyze and execute.  For more information, please visit www.tpgspecialtylendingeurope.com

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Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe

President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload”

Indianapolis, IN – August 29, 2016 Emarsys, the leading provider of cloud marketing software for B2C companies, announced the launch of its Emarsys LIVE event series to educate, exchange ideas, and empower digital marketers across the globe. Emarsys LIVE will feature guest lecturers, roundtables, panel discussions, and workshops on timely topics for today’s digital marketers. Held in key cities around the world, including New York, London, Vienna, and Berlin, the first event commences in Los Angeles on September 1 at the W Los Angeles.

On Thursday, September 1 at 1:00 p.m. PT, Emarsys President of the Americas, Sean Brady, will join Chelsea Mueller, Director of E-commerce for Cheaper Than Dirt!, Michael Barber, Founder of barber&hewitt, and Ted Stenstrom, VP of E-commerce at Kensium Solutions, for the half-day event on how to “Overcome Omnichannel Overload”.

Executives will focus on how you can intuitively use automation to engage and wow your customers at every touch point. The half-day event will discuss:

  • Why a unified view is important;
  • Avoiding ‘analysis paralysis’;
  • Why automating digital marketing efforts across all devices is necessary to better understand your customers’ behavior;
  • Providing true omnichannel customer experiences; and
  • Creating an engaging experience that results in conversions.

“We want to take marketers offline to engage in active discussions on the relevant issues of the day,” explains Sean Brady, Emarsys President of the Americas. “As solution providers for e-commerce and retail, these events are designed to provide digital marketers a hands-on look at the technology and best practices, to improve their customer relationships and increase retention.”

To attend our upcoming event in Los Angeles, click here. For more information and a schedule of upcoming Emarsys LIVE events, click here.

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Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe

President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload”

Indianapolis, IN – August 29, 2016 Emarsys, the leading provider of cloud marketing software for B2C companies, announced the launch of its Emarsys LIVE event series to educate, exchange ideas, and empower digital marketers across the globe. Emarsys LIVE will feature guest lecturers, roundtables, panel discussions, and workshops on timely topics for today’s digital marketers. Held in key cities around the world, including New York, London, Vienna, and Berlin, the first event commences in Los Angeles on September 1 at the W Los Angeles.

On Thursday, September 1 at 1:00 p.m. PT, Emarsys President of the Americas, Sean Brady, will join Chelsea Mueller, Director of E-commerce for Cheaper Than Dirt!, Michael Barber, Founder of barber&hewitt, and Ted Stenstrom, VP of E-commerce at Kensium Solutions, for the half-day event on how to “Overcome Omnichannel Overload”.

Executives will focus on how you can intuitively use automation to engage and wow your customers at every touch point. The half-day event will discuss:

  • Why a unified view is important;
  • Avoiding ‘analysis paralysis’;
  • Why automating digital marketing efforts across all devices is necessary to better understand your customers’ behavior;
  • Providing true omnichannel customer experiences; and
  • Creating an engaging experience that results in conversions.

“We want to take marketers offline to engage in active discussions on the relevant issues of the day,” explains Sean Brady, Emarsys President of the Americas. “As solution providers for e-commerce and retail, these events are designed to provide digital marketers a hands-on look at the technology and best practices, to improve their customer relationships and increase retention.”

To attend our upcoming event in Los Angeles, click here. For more information and a schedule of upcoming Emarsys LIVE events, go to https://emarsys.com/upcoming-global-events/.

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Emarsys Becomes a Demandware LINK Partner with Certified Integration

Demandware, a Salesforce Company, Users can Leverage the Power of the Emarsys B2C Marketing Cloud for Deeper One-to-One Customer Personalization

Vienna, AT – August 2, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced that it has become a Demandware LINK Technology Partner with certified integration, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies.

As a member of the Demandware LINK Partner ecosystem, Emarsys provides Demandware Commerce Cloud users with a seamless connection to the Emarsys B2C Marketing Cloud, providing a data science and execution platform enabling one-to-one personalization. With the Emarsys LINK cartridge, Demandware Commerce Cloud users can:

  • Further engage customers: Execute automated marketing communications to keep customers coming back to your Demandware site.
  • Utilize the Emarsys customer intelligence platform: Optimize automation, engagement and analysis of customer data.
  • Execute social retargeting: Follow up email campaigns with a more personalized approach to CRM ads.
  • Improve inventory management: Execute stock clearance campaigns using Emarsys customer intelligence platform’s product affinity reports. Export product catalogs into the Emarsys product recommendation engine.
  • Provide VIP treatment: Identify your most valuable customers and target them with tailored incentives.

“We are happy to announce the certification of the Emarsys integration as part of the Demandware LINK partner program,” said Tom Griffin, senior vice president of corporate development at Demandware, a Salesforce company. “Cross-channel customer engagement is key for succeeding with today’s shopper, so we are excited to have Emarsys in the LINK partner network.”

“We are excited to provide Demandware users with the power of the Emarsys B2C Marketing Cloud,” said Xavier Bastien, Head of Global Partnerships and Alliances, Emarsys. “Our cartridge extends a data-driven approach to automated marketing, enabling Demandware users to drive a deeper level of customer engagement that helps increase retention and online revenue.”

Throughout 2016, Emarsys will announce additional integrations that further support the Demandware community and its users.

To get the latest Emarsys Demandware cartridge, email connect@emarsys.com.

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Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report

B2C Marketing Cloud from Emarsys among the Featured Innovative Solutions

Vienna, AT – July 13, 2016 Emarsys, the leading provider of cloud marketing software for B2C companies, was among the profiled companies in Forrester Research’s Vendor Landscape: European Marketing Automation Vendors, 2016. This analyst report features technologies including the Emarsys B2C Marketing Cloud, which helps B2C marketers execute and manage customer engagement and other marketing processes including campaigns.

The report describes the marketing automation landscape and provides advice to companies seeking these solutions including criteria to consider and questions to ask. As detailed in the report, when seeking a marketing automation solution, it is important for companies to address each of the areas of insight and engagement including: customer data, real-time analytics, insights and interactions to ensure a successful marketing automation strategy.

According to the report, “Emarsys customers can integrate their customer data; analyze it with campaign data; and create relevant, automated, and ad hoc campaigns through multiple channels to ensure that they effectively engage with customers and prospects.”

“We believe Emarsys inclusion in Forrester’s European marketing automation landscape report further underscores our commitment to delivering on the promise of marketing,” said Hagai Hartman, CEO, Emarsys. “Our B2C Marketing Cloud is focused on helping companies ensure their marketing effectiveness by taking action on customer data with analytics and insights that deliver the right content at the right time across any channel.”

As European companies seek digital marketing solutions to attract and retain customers, the Vendor Landscape stresses that European marketers need to be aware of the changing marketing landscape to address specific buyer needs with innovative technologies to stay ahead, localize their automated marketing efforts to be successful and to implement technologies that align with insight and engagement to deliver contextual marketing.

Forrester’s Q2 2016 EMEA Marketing Automation Market Overview Questionnaire Survey was fielded to 25 European martech vendors during Q2 2016. Additionally, Forrester tracked European martech vendors based on client inquires and surveys for the past five years with vendors new to this analysis in 2016, as well as those featured in previous reports. Forrester also used data from Forrester’s Global Business Technographics® Marketing Survey, 2015.

To download the Vendor Landscape: European Marketing Automation Vendors, 2016 report, visit https://emarsys.com/-uk/resources/whitepapers/european-marketing-automation-vendors-report.

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Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report

B2C Marketing Cloud from Emarsys among the Featured Innovative Solutions

Vienna, AT – July 13, 2016 Emarsys, the leading provider of cloud marketing software for B2C companies, was among the profiled companies in Forrester Research’s Vendor Landscape: European Marketing Automation Vendors, 2016. This analyst report features technologies including the Emarsys B2C Marketing Cloud, which helps B2C marketers execute and manage customer engagement and other marketing processes including campaigns.

The report describes the marketing automation landscape and provides advice to companies seeking these solutions including criteria to consider and questions to ask. As detailed in the report, when seeking a marketing automation solution, it is important for companies to address each of the areas of insight and engagement including: customer data, real-time analytics, insights and interactions to ensure a successful marketing automation strategy.

According to the report, “Emarsys customers can integrate their customer data; analyze it with campaign data; and create relevant, automated, and ad hoc campaigns through multiple channels to ensure that they effectively engage with customers and prospects.”

“We believe Emarsys inclusion in Forrester’s European marketing automation landscape report further underscores our commitment to delivering on the promise of marketing,” said Hagai Hartman, CEO, Emarsys. “Our B2C Marketing Cloud is focused on helping companies ensure their marketing effectiveness by taking action on customer data with analytics and insights that deliver the right content at the right time across any channel.”

As European companies seek digital marketing solutions to attract and retain customers, the Vendor Landscape stresses that European marketers need to be aware of the changing marketing landscape to address specific buyer needs with innovative technologies to stay ahead, localize their automated marketing efforts to be successful and to implement technologies that align with insight and engagement to deliver contextual marketing.

Forrester’s Q2 2016 EMEA Marketing Automation Market Overview Questionnaire Survey was fielded to 25 European martech vendors during Q2 2016. Additionally, Forrester tracked European martech vendors based on client inquires and surveys for the past five years with vendors new to this analysis in 2016, as well as those featured in previous reports. Forrester also used data from Forrester’s Global Business Technographics® Marketing Survey, 2015.

To download the Vendor Landscape: European Marketing Automation Vendors, 2016 report, visit https://emarsys.com/-uk/resources/whitepapers/european-marketing-automation-vendors-report.

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Emarsys Announces Changes in Executive Leadership

Vienna AT – July 8, 2016 – Emarsys, a leading global provider of cloud marketing software for B2C companies, today announced that Josef Ahorner, co-founder and Chairman of the Board, and Hagai Hartman, co-founder and CEO, have taken the joint decision that Hartman will fully focus his attention on innovation to further strengthen the company’s competitiveness in a rapidly changing market. In his new role as CINO – Chief Innovation Officer – he will drive breakthrough innovation, product development based on artificial intelligence and its rapid roll-out to customers. The Board has accepted Hartman’s decision to re-orient his focus and place greater emphasis on delivery of the company vision. The change will be effective July 11, 2016.

The Board, led by the chairman Josef Ahorner and with Matt Blodgett, Managing Director at Vector Capital, fully support Mr. Hartman’s recommendation to appoint Ohad Hecht as CEO.

Hecht built Emarsys’ market-leading presence in Asia-Pacific between 2010 and 2014 and returned to Vienna to serve as the company’s COO in 2014. In his new role, Hecht will focus on sustaining the company’s rapid growth by driving international expansion, including further penetration of the US market. Emarsys currently serves more than 2,000 customers in 140 markets, supporting their marketing with customer intelligence, personalization, predictive recommendations and omnichannel marketing automation.

“Breakthrough innovation is pivotal to our business and it is Emarsys’ key differentiator in a rapidly changing market. I will focus on our role as game changer and bring our vision to life – which is to fully leverage artificial intelligence in marketing to further increase customer value. I am confident that in his new role as CEO Ohad Hecht will also provide Emarsys with the necessary drive to keep it on its steep and unparalleled growth trajectory,” says founder Hagai Hartman.

“I am excited to take on the role of CEO at a moment of rapid international expansion,” adds Ohad Hecht. “In addition to continued expansion in North America, our leadership team will focus on strengthening our existing customer base and markets and turning our innovations into superior value for our customers.”

“Tapping into artificial intelligence, Emarsys is fully equipped to stay ahead of the game, with a visionary leadership and global team,” says Josef Ahorner, co-founder, Chairman of the Board and majority shareholder. “I absolutely agree with Hagai that delivering on the company vision requires one leader to focus his attention exclusively on innovation.”

“We see massive global potential for B2C marketers with Emarsys’ unique integration of analytics, customer intelligence, true personalization, and marketing automation. We are proud to support Emarsys as the company’s first institutional investor, and are excited about the future and continued rapid growth and global expansion under the strong entrepreneurial leadership of

Hecht and the visionary innovations of Hartman,” adds Matt Blodgett, Managing Director at Vector Capital.

Josef Ahorner, Hagai Hartman and Daniel Harari, who co-founded the company in 2000, have led Emarsys through a tremendous growth phase in the past decade. Under their leadership,

Emarsys grew into a global business with more than 2,000 customers in 140 countries worldwide and 16 offices with more than 600 employees around the globe. In 2015, YoY business growth amounted to 100 percent, the company entered the U.S. and Canadian markets and added over 400 new clients, among them Body Shop, Office Depot and L’Oréal. It also received a 33 million USD equity investment in a Series A round from San Francisco-based private equity firm Vector Capital. In 2015 alone, Emarsys segmented and analyzed more than 12 billion customer profiles and created more than three million personalized campaigns.

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Emarsys North America Celebrates a Year of Innovation and Excellence Delivering Business Growth and Industry Recognition

Indianapolis, IN – June 22, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, is proud to celebrate a year of innovation and excellence delivering significant business growth, as well as recognition from Forrester Research as a Strong Performer in The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016.

In its first year, Emarsys North America successfully met its growth targets and delivered strong operating results as part of its U.S. market entry strategy. Additionally, Emarsys was recognized by Forrester Research for its “easy-to-use and intuitive UX for brand marketers who want to design both interactive and long-term campaign strategies, with predictability into which customers, products, and channels provide the highest conversion opportunities.”

“We have seen a significant demand for our B2C Marketing Cloud from retailers and ecommerce companies with a desire to better target, engage and retain customers across channels,” said Sean Brady, President of the Americas, Emarsys. “Our technology, client services model, and people are enabling digital marketers to succeed, and we believe our being cited by Forrester as a Strong Performer in its recent report is a testament to that.”

Since the opening of the North American headquarters in Indianapolis last year, demand for Emarsys B2C Marketing Cloud has increased steadily, growing especially fast in the second quarter of 2016. Emarsys newest group of clients includes: Butter London, Cheaper Than Dirt!, High Fashion Home, Rawlings, Scrubs & Beyond, and Stance Socks. Across North America, clients are turning to Emarsys to incorporate true personalization in their marketing efforts to develop strong customer relationships and increase retention.

“It’s been an amazing year for Emarsys. Our team shares a deep commitment to technology innovation and providing customer success — especially in transforming the way retailers, brands and ecommerce companies do business. We are excited to announce that we are accelerating our investment in North America in Q3 and Q4. With that, we are doubling our employee headcount in Indianapolis and in key U.S. cities across North America to meet the demand for our B2C Marketing Cloud,” added Brady.

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Emarsys Launches CRM Ads Enabling Marketers to Connect Purchasing and Behavioral Data to Advertising Campaigns in Real Time

Vienna, AT – June 21, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, today announced the launch of Emarsys CRM Ads. This feature of the Emarsys B2C Marketing Cloud enables marketers to align their CRM, purchase, and cross-channel (e.g., mobile, Web, email) behavioral data to improve their advertising campaigns. For the first time, marketers can work with an unparalleled level of targeting and hyper-personalization across today’s best-in-class advertising channels in real time.

To create a powerful experience that increases customer acquisition and retention, Emarsys CRM Ads:

  • Goes beyond cookie-based marketing, creating an aligned brand experience across all advertising channels and devices;
  • Optimizes bids on Google search by adjusting the text ads and keywords in the Emarsys B2C Marketing Cloud;
  • Reaches customers on Google search, Gmail, Facebook, YouTube, and Instagram; and
  • Unleashes your CRM database to engage and target contacts and consumers who have not purchased in a long time.

Amir Jacobi, Emarsys Product Manager, highlights the importance of Emarsys CRM Ads, “A brand’s most valuable contacts are right at their fingertips, within their CRM database. We are changing the game for marketers as the old approach of focusing advertising campaigns on anonymous, expensive users is becoming less effective. By adding an unprecedented level of intelligence to both marketing and advertising technology, we created a people-based marketing approach. With Emarsys CRM Ads, we create a more memorable brand experience for customers, while enabling marketers to measure advertising effectiveness and ROI in real time.”

With Emarsys CRM Ads and the Emarsys B2C Marketing Cloud, marketers can develop more sophisticated targeting strategies by creating customer journeys based on real-time, data-driven decisions. Brands that use Emarsys and CRM targeting can ensure consistency across integrated campaigns by leveraging audience automation to create, find, and reach audiences at scale. Ultimately, Emarsys is enabling a deeper and more personalized experience for brands, retailers, and e-commerce sites to further increase customer retention.

For more information on how businesses can utilize the benefits of Emarsys CRM Ads, please go to https://emarsys.com/products/ads/.