Antavo and Emarsys Partner to Provide Powerful E-commerce Loyalty Programs to Further Strengthen Customer Retention and Increase Customer Lifetime Value

Vienna, AT – August 24, 2016 Emarsys, the leading provider of cloud marketing software for B2C companies, announced today that it has partnered with Antavo, a UK-based company that has developed a SaaS solution for gamified e-commerce reward programs. This partnership provides Emarsys B2C Marketing Cloud e-commerce customers loyalty programs based on rewarding behaviors and engagement — another powerful step in customer retention and increasing customer lifetime value.

As most loyalty programs are transactional, using a spend-a-dollar, earn-a-point approach, Emarsys chose Antavo because the company instead rewards behaviors and engagements. With e-commerce customers, this includes purchases, friend referrals, social sharing, content consumption, and contest entries, among other behaviors and engagements.

With this partnership, Emarsys clients in the United Kingdom, United States, Canada, and

Ireland can now take advantage of Antavo’s loyalty programs within their online stores, to increase repeat purchases and customer lifetime value.

Emarsys also chose Antavo based on three key differentiators of the company’s loyalty programs:

  1. Easy set up.
  2. Loyalty programs run automatically. Beyond customization, marketing professionals simply see immediate results on the dashboard or via email reports.
  3. Antavo provides a dedicated account manager for each client, who helps with loyalty program management and making adjustments as their business needs change.

“We’re really looking forward to a strong, long-term relationship with Emarsys, because together we provide an all-around automated solution that builds customer retention and increases sales results,” said Andras Bencsik, Co-Founder and COO, Antavo.

“We are excited to welcome Antavo as our first customer loyalty partner. This is indicative of the commitment we have to customer retention,” said Adi Topaz, Business Unit Manager, Emarsys. “Antavo’s unique approach to customer loyalty has proven success, and we feel that they will make a significant difference to our e-commerce clients.”

To obtain this loyalty program integration with Antavo, email connect@emarsys.com.

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About Emarsys
Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results… fast. This industry-specific, outcome-driven approach combined with our customer-centric personalization, actionable AI and a fully integrated customer data platform (CDP) — make Emarsys the platform of choice for more than 2,500 companies around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.
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