Increased Personalization Leads to Improved Customer Engagement
Increased open rates.
Increased click-through rates.
AI-driven Product Recommendations with Emarsys
With over 20,000 products available on their online party store, Party Delights needed an easy way to create relevant product recommendations for their customers than anyone on their team could implement. Using the AI-driven Emarsys marketing platform, they could easily launch data-driven marketing campaigns and saw an increase in customer engagement that ultimately led to a jump in revenue.
Driving Customer Loyalty Through Personalization
Since implementing more targeted personalization, Party Delights noticed that customers were spending more time on the website, opening more emails on mobile devices, adding more products to their cart, and leaving positive feedback, which has contributed to their customer loyalty soaring. As a result, they plan to implement Emarsys Smart Insight to add a greater level of customer intelligence to their solution.
With the perfect blend of technology and strategic guidance, Emarsys enabled PartyDelights to launch:
Smart Product Recommendations
Using Predictive Product Recommendations, Party Delights relies on AI-driven data science to create more effective and relevant email campaigns in far less time. Implementing Emarsys meant their team could focus more on the strategy, content, and creative of their marketing plans instead of data segmentation.
Predictive Cross-Channel Marketing
Using the Emarsys AI-driven platform, Party Delights created an abandoned cart email campaign in the Automation Center that triggers highly personalized emails to each customer to keep them engaged.
Segmentation and personalization can be done within one intuitive platform, without the need for any HTML knowledge. Now, the team has real-time data to understand which products are generating the most revenue.