Emarsys Is Named a Leader
July 2021 Gartner® Magic Quadrant™ for Personalization Engines
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SUMMER
RELEASE 2021

With 40+ new updates, our Summer Release pushes the envelope of innovation further than ever before and is purpose-built to help marketers meet the increased expectations of a digital-first world.

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MORE POWER TO THE MARKETER

It is a universal truth that marketing departments are under constant pressure to do more with less. Less time, less people, less budget.

Which is why, with our Summer Release, we’re giving marketers what they so desperately need…

More Time

More time

Personalization

More personalization

Impact

Ultimately more impact

The 33k+ marketers who use Emarsys spoke, and we listened. Their feedback drives our continuous
innovation, and so we’ve added a host of new features to the platform that give
MORE POWER TO THE MARKETER.

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GET YOUR MOST PRECIOUS COMMODITY BACK

While we can’t rewind time, by allowing you to do more, faster, and with less resources, we can give you time BACK.

Thirty-five days worth to be exact.

Our marketer-friendly solution dramatically accelerates your time to value with features like our Automation Journey Builder, out-the-box strategies and tactics, and segment editor.

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A SOLUTION AS SOPHISTICATED AS IT IS EASY-TO-USE

This year alone we have added 100 new updates and features to the Emarsys platform.

These updates allow you to create highly sophisticated, personalized campaigns more easily than ever before. Better yet, you can truly integrate mobile to your cross-channel campaign strategy to drive traffic back to stores with geofence-based, advanced in-app messaging.

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THE NEW FACE OF TRUE PERSONALIZATION

The ability to deliver cross-channel, 1:1 engagements at scale is every marketer’s dream. Emarsys makes that real by allowing you to personalize every engagement across all channels with drag-and-drop personalization tokens.

Keep loyal customers engaged longer with exclusive personalized journeys. Configurable product recommendations use AI and your unique business rules to enable true customer-centric personalization.

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CREATE THE PERFECT LOYALTY LOOP

High acquisition costs are a pain point universally felt by marketers. Emarsys lowers acquisition costs by letting your customers earn rewards and access exclusive experiences in exchange for their loyalty. It empowers them to become brand advocates and earn further rewards when they introduce friends to your brand.

Our new Refer-a-Friend solution is fully integrated across all your channels, which means you won’t need a standalone referral solution. This is just one of many tactics you can unlock to lower acquisition costs while increasing retention.

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SHOW THE IMPACT OF MARKETING WITH METRICS THE C-SUITE UNDERSTANDS

How much revenue are your marketing campaigns generating for the business? If you’re struggling to surface that data, help is here!

Emarsys not only ties your marketing efforts back to revenue impact, it also advises you on what to do next and predicts the returns you can expect from that action.

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See how we take omnichannel marketing to the next level

 

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WE GAVE MORE POWER TO THESE MARKETERS

PLATFORM KEY CAPABILITIES

Channels

Deliver true 1:1 personalized omnichannel experiences. Email | Ads | Mobile | Web | Direct Mail

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WHAT THE ANALYSTS HAVE TO SAY…


Find out why the Emarsys platform is ranked a leader for personalization,
cross-channel campaign management and marketing automation.