AI-Driven Personalization with Emarsys

With over 500,000 products, all of which had no standard buyer’s lifecycle, this e-tail brand needed a solution that would both take customers directly to the specific products they were interested in and help the marketing staff personalize their communication with customers. Using Emarsys AI-driven products, this brand transformed their marketing strategy.

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Improved Engagement with Send Time Optimization

Using AI to determine the best times to send email, the marketing team applied STO to a sixth of the client list and saw a 4%-5% increase in open rates – even on campaigns with 70%+ open rates – and a 9% increase in click-through rates.

“Smart Insight was like nothing else. Shareable data, integration, real-time automation. Only Emarsys offered educated recommendations with greater accuracy. No one else was offering that on-the-fly, real-time data, lifecycle marketing.”

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Chief Marketing Officer