Arkade is a customer experience (CX) consultancy with a team dedicated to bringing improved customer experiences to life. Whether it is omnichannel personalization, e-commerce or a research project dedicated to removing friction from the customer journey, Arkade can help. With almost 30 years of experience in the technology and discretionary retail space, Arkade has helped develop the original Witchery loyalty program, facilitated the evolution of Cotton On rewards program, and played an important part in the CX strategy for established brands like APG&Co, MJ Bale, Decjuba, Rollas Jeans, and Treasury Wine estates.